Top Business Schools for Marketing 2024

The Simon School’s MBA Marketing track gives students the option of pursuing STEM designation, giving international students more flexibility in terms of staying the US after graduating. The school also offers a specialized master’s degree in Marketing Analytics, as well as a relevant PhD program. According to the school, over 26 percent of the most recent MBA class went into the marketing or sales fields.

Although the school does not offer an MBA concentration in Marketing, students are able to choose from a variety of elective courses in the discipline. Marshall’s marketing faculty have been notably published in some of the top marketing research journals, including Journal of Marketing and Strategic Management Journal. Generally, around one-third of the school's MBA classes go into marketing roles.

The Frankfurt School’s MBA includes a core course on Marketing Management. Typically, over one-quarter of the school’s MBA grads tend to go into functional roles in sales, business development, or marketing.

The school’s Center for Sales and Marketing Strategy produces a range of research in marketing and puts on events. In previous years, between 30 and 41 percent of MBA classes have gone into sales or marketing roles. The school has been ranked highly as a good school for marketing by the Princeton Review. 

CUHK Business School’s Centre for Consumer Insights focuses its research on a range of cutting edge topics, from database marketing to data mining and business intelligence. Generally, around twenty percent of CUHK’s MBA class tend to go into marketing or sales roles; the school also offers a well-regarded MSc in Marketing.

The number of IE Business School MBA grads going into the marketing field has increased in recent years. The school also offers a range of relevant specialized master’s programs, including a Master in Market Research & Consumer Behavior and a Master of Corporate Communication.

Kelley has developed a solid infrastructure for students interested in marketing: Its Center for Brand Leadership has built a broad base of corporate partners in the field and publishes research, and the Consumer Marketing Academy helps students prepare for careers in marketing. Almost 30 percent of the most recent Kelley MBA class went into marketing careers.

Carlson MBA grads who pursued the program's area of emphasis in marketing have landed jobs in the marketing departments of companies like Target, Deloitte Consulting, and Best Buy. The school's Institute for Research in Marketing publishes a wide range of marketing-related research. Upwards of 30 percent of recent MBA classes have gone into marketing roles. 

Kelley has developed a solid infrastructure for students interested in marketing: Its Center for Brand Leadership has built a broad base of corporate partners in the field and publishes research, and the Consumer Marketing Academy helps students prepare for careers in marketing. Thirty-six percent of Kelley’s MBA class of 2021 went into marketing careers.

The school does not offer a specialized MBA in Marketing, but students can choose to pair Hult’s MBA with a Masters in International Marketing, which includes courses such as “Understanding the Customer,” “Social Marketing,” and “Marketing Analytics,” among others.