It's clear why so many students are interested in pursuing an MBA in Marketing: marketing is a crucial aspect of numerous industries and is becoming even more essential as the internet and international demand for goods and services drive increased competition. As marketers are inundated with data and global pressures, many are turning to MBAs in Marketing to understand how their discipline is shifting.
Fortunately, many business schools offer Marketing MBA programs, which provide up-to-date information about changes in the field. Some of the top MBA programs in Marketing delve into specific topics such as branding, marketing analytics, and digital marketing, among many other subjects. These programs are designed to equip students with the skills needed to navigate the complexities of modern marketing.
For those students who don’t want to pursue a concentration in the field, most MBA programs will offer marketing courses as part of their core curriculum. These courses provide a solid foundation in marketing principles, ensuring that all MBA graduates have a basic understanding of this vital business function.
The best business schools for marketing often house research centers that offer networking opportunities and publish cutting-edge research on changes in marketing. This research is frequently leveraged in the schools’ Marketing MBA programs, providing students with insights into the latest trends and strategies. These centers often host seminars, workshops, and conferences, further enriching the educational experience.
Marketing-minded students might also consider doing a specialized MS program in Marketing as an alternative to an MBA. These programs tend to focus more deeply on marketing-specific topics and can be a good fit for those who are certain they want to pursue a career in marketing.
Post-MBA careers in marketing can include everything from a marketing manager in a corporate firm to a position at a specialized marketing agency. Graduates from the best Marketing MBA programs are well-prepared to take on roles that require strategic thinking, data analysis, and a deep understanding of consumer behavior. The skills gained from these programs can lead to successful careers in various sectors, including technology, healthcare, and retail.
The Simon School’s MBA Marketing track gives students the option of pursuing STEM designation, giving international students more flexibility in terms of staying the US after graduating. The school also offers a specialized master’s degree in Marketing Analytics, as well as a relevant PhD program. According to the school, over 26 percent of the most recent MBA class went into the marketing or sales fields.
View School ProfileAlthough the school does not offer an MBA concentration in Marketing, students are able to choose from a variety of elective courses in the discipline. Marshall’s marketing faculty have been notably published in some of the top marketing research journals, including Journal of Marketing and Strategic Management Journal. Generally, around one-third of the school's MBA classes go into marketing roles.
View School ProfileThe Frankfurt School’s MBA includes a core course on Marketing Management. Typically, over one-quarter of the school’s MBA grads tend to go into functional roles in sales, business development, or marketing.
View School ProfileThe school’s Center for Sales and Marketing Strategy produces a range of research in marketing and puts on events. In previous years, between 30 and 41 percent of MBA classes have gone into sales or marketing roles. The school has been ranked highly as a good school for marketing by the Princeton Review.
View School ProfileCUHK Business School’s Centre for Consumer Insights focuses its research on a range of cutting edge topics, from database marketing to data mining and business intelligence. Generally, around twenty percent of CUHK’s MBA class tend to go into marketing or sales roles; the school also offers a well-regarded MSc in Marketing.
View School ProfileThe number of IE Business School MBA grads going into the marketing field has increased in recent years. The school also offers a range of relevant specialized master’s programs, including a Master in Market Research & Consumer Behavior and a Master of Corporate Communication.
View School ProfileKelley has developed a solid infrastructure for students interested in marketing: Its Center for Brand Leadership has built a broad base of corporate partners in the field and publishes research, and the Consumer Marketing Academy helps students prepare for careers in marketing. Almost 30 percent of the most recent Kelley MBA class went into marketing careers.
View School ProfileCarlson MBA grads who pursued the program's area of emphasis in marketing have landed jobs in the marketing departments of companies like Target, Deloitte Consulting, and Best Buy. The school's Institute for Research in Marketing publishes a wide range of marketing-related research. Upwards of 30 percent of recent MBA classes have gone into marketing roles.
View School ProfileKelley has developed a solid infrastructure for students interested in marketing: Its Center for Brand Leadership has built a broad base of corporate partners in the field and publishes research, and the Consumer Marketing Academy helps students prepare for careers in marketing. Thirty-six percent of Kelley’s MBA class of 2021 went into marketing careers.
View School ProfileThe school does not offer a specialized MBA in Marketing, but students can choose to pair Hult’s MBA with a Masters in International Marketing, which includes courses such as “Understanding the Customer,” “Social Marketing,” and “Marketing Analytics,” among others.
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