Top Canadian B-Schools renowned for marketing as a specialization


MBA_SHW
Hello,

I am looking to do a full time MBA from Canada with a specialization / concentration in Marketing. I am a working professional with 7 years of experience.
I am finding it hard to shortlist B-schools in Canada basis their specialization. I did try to go through the employment / salary / placement statistics of various schools but could only get relevant info from Tier 1 schools like Rotman, Sauder, Schulich, Queen's etc.
It will be great if someone in the forum can suggest a few other Tier 1 or 2 business schools that are good for specializing in marketing.
Any suggestions / inputs will be very helpful. Thanks
Hello,

I am looking to do a full time MBA from Canada with a specialization / concentration in Marketing. I am a working professional with 7 years of experience.
I am finding it hard to shortlist B-schools in Canada basis their specialization. I did try to go through the employment / salary / placement statistics of various schools but could only get relevant info from Tier 1 schools like Rotman, Sauder, Schulich, Queen's etc.
It will be great if someone in the forum can suggest a few other Tier 1 or 2 business schools that are good for specializing in marketing.
Any suggestions / inputs will be very helpful. Thanks
quote
Ayon
Without having prior experience or undergrad education geared towards marketing, it may be difficult to make a functional transition based on MBA alone. A two year program would be more suitable since it will give you ample time to absorb and a chance to prove your learning through internship.

Look at Schulich, Rotman, McGill and John Molson.
Without having prior experience or undergrad education geared towards marketing, it may be difficult to make a functional transition based on MBA alone. A two year program would be more suitable since it will give you ample time to absorb and a chance to prove your learning through internship.

Look at Schulich, Rotman, McGill and John Molson.
quote
MBA_SHW
Thank you for the info Ayon.
I am an experienced professional with 7 years of work exp which includes 4 years of entrepreneurship and the rest into sales and marketing. I had done an MBA way back in 2007 with a specialization in finance but have always been pursuing sales and marketing roles.
This is why I am planning to do a specialization in marketing.
I am considering Schulich & Rotman but considering the competition and costs involved I wanted to apply to a few more B-schools which cost slightly lesser.
McGill & John Molsen are based out of Quebec and my French skills are close to zilch. Do you think it still makes sense to go for Mcgill and John Molsen? Perhaps, any suggestion on any other schools I can consider?
Thank you for the info Ayon.
I am an experienced professional with 7 years of work exp which includes 4 years of entrepreneurship and the rest into sales and marketing. I had done an MBA way back in 2007 with a specialization in finance but have always been pursuing sales and marketing roles.
This is why I am planning to do a specialization in marketing.
I am considering Schulich & Rotman but considering the competition and costs involved I wanted to apply to a few more B-schools which cost slightly lesser.
McGill & John Molsen are based out of Quebec and my French skills are close to zilch. Do you think it still makes sense to go for Mcgill and John Molsen? Perhaps, any suggestion on any other schools I can consider?
quote
Ayon
You gotta look into the weeds to see if that's the program you want or not.

E.g - with most 2 year MBA programs, 1st year is mostly going to be General Management. You'll be able to take electives during 2nd year of your MBA. Now let's say you get xx Hours of Marketing education.

Now compare that with most 1 year MBA programs, where you get limited number of electives, say you get yy hours of Marketing education out of them.

Compare xx and yy. And this is purely volume here. Another approach can be qualitative, suppose you want to learn more about Digital Marketing or SEO, maybe a specialized course (not an MBA) or perhaps an elective in 1 year MBA program is more suited since they offer SEO.

I don't know if you are a Canadian citizen or not. Rotman will be expensive either ways. McGill have a good alumni base - I am sure not every graduate works in Montreal, and some do migrate in Toronto.

My personal preference would be (in order left to right)
2 year MBA: McGill, Schulich, Rotman, John Molson / UBC,
1 year MBA: Ivey, Queens, HEC Montreal

I'd personally not look into Ottawa/Alberta/Calgary - but that's me. I am not sure if you do really need an full time MBA. perhaps some specialized courses / seminars in your target area?
You gotta look into the weeds to see if that's the program you want or not.

E.g - with most 2 year MBA programs, 1st year is mostly going to be General Management. You'll be able to take electives during 2nd year of your MBA. Now let's say you get xx Hours of Marketing education.

Now compare that with most 1 year MBA programs, where you get limited number of electives, say you get yy hours of Marketing education out of them.

Compare xx and yy. And this is purely volume here. Another approach can be qualitative, suppose you want to learn more about Digital Marketing or SEO, maybe a specialized course (not an MBA) or perhaps an elective in 1 year MBA program is more suited since they offer SEO.

I don't know if you are a Canadian citizen or not. Rotman will be expensive either ways. McGill have a good alumni base - I am sure not every graduate works in Montreal, and some do migrate in Toronto.

My personal preference would be (in order left to right)
2 year MBA: McGill, Schulich, Rotman, John Molson / UBC,
1 year MBA: Ivey, Queens, HEC Montreal

I'd personally not look into Ottawa/Alberta/Calgary - but that's me. I am not sure if you do really need an full time MBA. perhaps some specialized courses / seminars in your target area?
quote
MBA_SHW
Thanks for the suggestions Ayon. I am considering applying to Schulich, UBC, Ivey. Will check more on McGill like you suggested.
Yes, I agree a specialized course in marketing should help but then again I did my research and couldn't find any full time courses in Canada.
Besides, I am also looking at career progression and international exposure which I feel an MBA can help with.
I am not a Canadian Citizen, I am an Indian National.
What is your opinion on tier 2 schools like - Ted rogers (Ryerson Univ), Beedie school (Simon Fraser), Degroote School (Mcmaster Univ)?
Any thoughts on the above will be very helpful. Thanks again for your inputs.
Thanks for the suggestions Ayon. I am considering applying to Schulich, UBC, Ivey. Will check more on McGill like you suggested.
Yes, I agree a specialized course in marketing should help but then again I did my research and couldn't find any full time courses in Canada.
Besides, I am also looking at career progression and international exposure which I feel an MBA can help with.
I am not a Canadian Citizen, I am an Indian National.
What is your opinion on tier 2 schools like - Ted rogers (Ryerson Univ), Beedie school (Simon Fraser), Degroote School (Mcmaster Univ)?
Any thoughts on the above will be very helpful. Thanks again for your inputs.
quote
Ayon
I would stick to the top tiers. I knew several students from India who wanted to get into Marketing in Canada. This was back in 2011-12 when I had an admit from Schulich India MBA and made friends who students who ended up enrolling.

Tier 2 can be a hit or miss, (so can be Tier 1 at times). Since you are sold on Canada, I would encourage you to spread your risk and apply to 5-7 schools. This could be easy as you can apply to Schulich, UBC, Ivey as your target, and SFU,McMaster etc as your safe.
I would stick to the top tiers. I knew several students from India who wanted to get into Marketing in Canada. This was back in 2011-12 when I had an admit from Schulich India MBA and made friends who students who ended up enrolling.

Tier 2 can be a hit or miss, (so can be Tier 1 at times). Since you are sold on Canada, I would encourage you to spread your risk and apply to 5-7 schools. This could be easy as you can apply to Schulich, UBC, Ivey as your target, and SFU,McMaster etc as your safe.
quote
MBA_SHW
Thank you Ayon!
Will be applying to Schulich, UBC, Ivey (Hope I don't miss the deadline for Ivey) SFU, McMaster and Ryerson.

Appreciate your help and responses.
Thank you Ayon!
Will be applying to Schulich, UBC, Ivey (Hope I don't miss the deadline for Ivey) SFU, McMaster and Ryerson.

Appreciate your help and responses.
quote

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