1. Very hard to say: you should ask the schools. It's a crazy time.
2. Cranfield is the clear winner: a good balance of B2B and B2C; CIM accreditation and optional MRS certificates; a deep research thesis.
3. Very different. Smurfit is the leading school in Ireland. Cranfield is a graduate-only business school. I would assume that Cranfield has the more effective, active network.
4. Cranfield has a big edge: the major thesis, and the one to one supervision from a faculty member, puts you in a strong position to enter a PhD. Cranfield perhaps has more commercial funding. But it's also down to the topic. Cranfield's excellent for business markets, since MBAs and MScs tend to work in B2B rather than B2C: behavioural marketing, technology marketing, sales management and especially all things B2C. UCD is a bigger school because of the undergraduate teaching headcount. I think it would be stronger for things that interest undergrads: consumer behaviour (branding, bottom-of-the-pyramid, charity, healthcare, marketing to children, innovation, neuroscience) and agribusiness.
1. Very hard to say: you should ask the schools. It's a crazy time.<br>2. Cranfield is the clear winner: a good balance of B2B and B2C; CIM accreditation and optional MRS certificates; a deep research thesis. <br>3. Very different. Smurfit is the leading school in Ireland. Cranfield is a graduate-only business school. I would assume that Cranfield has the more effective, active network. <br>4. Cranfield has a big edge: the major thesis, and the one to one supervision from a faculty member, puts you in a strong position to enter a PhD. Cranfield perhaps has more commercial funding. But it's also down to the topic. Cranfield's excellent for business markets, since MBAs and MScs tend to work in B2B rather than B2C: behavioural marketing, technology marketing, sales management and especially all things B2C. UCD is a bigger school because of the undergraduate teaching headcount. I think it would be stronger for things that interest undergrads: consumer behaviour (branding, bottom-of-the-pyramid, charity, healthcare, marketing to children, innovation, neuroscience) and agribusiness.