Hello everyone,

This is a female entrepreneur in my mid 30's who has inherited some businesses from my family. My parents own some car dealers and cafeterias that I would like to convert into a franchise.

They have run the businesses over the years without a clear understanding on marketing and very poor investment on advertising, and now that I am directly involved in the management, I would like to improve our marketing communications with our existing clients and prospects.

So my objective is very clear, it is to take the business to the next level promotional wide by creating strong marketing assets and reaching out our target audiences more effectively using different marketing channels consistently (digital, tv, radio, print, event planning, etc)

I would like to find a master's degree in marketing with a focus on marketing plans. My desire is to gain broad expertise in the full marketing campaign process, from planning, to execute, to manage and to measure the ROI.

Could you please recommend the best masters specialized in marketing communications?

Which are the best universities offering those programs? I am willing to relocate anywhere in the world for a period of max 2 years and plan to invest heavily in this program as long as it is offered by a top institution and provides me with first class education that I am looking for.


I look forward to your responses.

[Edited by paradise1985 on Jun 13, 2019]

A marketing masters seems like a short term goal in your case. You could hire a company to do your campaign.
It may be better idea to do a great mba to know how to run the business overall?

I suggest you look at US degrees in integrated marketing communications. Northwestern university is best. West Virginia is also worth looking at as a budget option.

Or an MBA that has a strong focus on marketing (Wharton).

Colorado Boulder Leeds has one of the best marketing faculty