What are the best Bottom 60 schools for Brand Management?


Hey there. I'm a prospective MBA and looking to transition into Brand. Applied to 3 schools in the Top 40 and was rejected last year. This year I applied to 8 schools with a slightly better standardized score and alt classes to show. Only have 1 interview so far, so not looking good...

For Round 3 I'm looking into bottom 60 schools that'll admit someone like me (313 GRE, 2.7 GPA, Domestic, Hispanic, 6 years Digital Marketing experience). The problem is the data for these schools are hard to figure out because people's interest in doing an MBA seems to be mostly Consulting, Finance, and Supply Chain. Brand definitely seems to have slid in popularity, and lower ranked schools are too small to have a good sample size.

So far, the only program I can verify to be somewhat strong at that range in Brand is Maryland/Smith.

Other programs I've been considering for maybe being somewhat strong in Brand:
SMU/Cox
Boston University
Pittsburgh/Katz

I thought about Purdue/Krannert but it seems almost entirely Supply Chain/Operations. Financial Times ranked them as low for Marketing, even though CPG's like General Mills and P&G apparently recruit there and several CPG firms are within driving distance.

Also since it's Round 3 I'm unlikely to receive a lot of financial assistance. Rutgers, Buffalo, and Baruch would receive in-state tuition and are fairly inexpensive (Buffalo being the cheapest).

-------

Guess I have 3 big questions after all that:
1) What would be your opinion of ranking the bottom 60 for Brand?
2) Am I missing any other schools?
3) At this stage, does rankings matter too much? Would attending the best MBA for Brand in this range be superior to either Baruch or Buffalo?

[Edited by mrbrandguy on Feb 08, 2019]

Hey there. I'm a prospective MBA and looking to transition into Brand. Applied to 3 schools in the Top 40 and was rejected last year. This year I applied to 8 schools with a slightly better standardized score and alt classes to show. Only have 1 interview so far, so not looking good...

For Round 3 I'm looking into bottom 60 schools that'll admit someone like me (313 GRE, 2.7 GPA, Domestic, Hispanic, 6 years Digital Marketing experience). The problem is the data for these schools are hard to figure out because people's interest in doing an MBA seems to be mostly Consulting, Finance, and Supply Chain. Brand definitely seems to have slid in popularity, and lower ranked schools are too small to have a good sample size.

So far, the only program I can verify to be somewhat strong at that range in Brand is Maryland/Smith.

Other programs I've been considering for maybe being somewhat strong in Brand:
SMU/Cox
Boston University
Pittsburgh/Katz

I thought about Purdue/Krannert but it seems almost entirely Supply Chain/Operations. Financial Times ranked them as low for Marketing, even though CPG's like General Mills and P&G apparently recruit there and several CPG firms are within driving distance.

Also since it's Round 3 I'm unlikely to receive a lot of financial assistance. Rutgers, Buffalo, and Baruch would receive in-state tuition and are fairly inexpensive (Buffalo being the cheapest).

-------

Guess I have 3 big questions after all that:
1) What would be your opinion of ranking the bottom 60 for Brand?
2) Am I missing any other schools?
3) At this stage, does rankings matter too much? Would attending the best MBA for Brand in this range be superior to either Baruch or Buffalo?
quote
Duncan
Bottom 60 of what? What are your goals, other than learning about brands?
Bottom 60 of what? What are your goals, other than learning about brands?
quote
Bottom 60 of what? What are your goals, other than learning about brands?

Oh lol I'll be a bit clearer.

I meant the bottom 60 in rankings. If you took the top 100 ranked programs and subbed out the top 40/45 programs. Most do not have a whole lot of great on-campus recruiting or are niche. I didn't mean learning about brands necessarily, but programs that have links to top tier Consumer Goods companies for Brand Management as a field. Obviously many programs teach it....but it doesn't mean a whole lot if the only people at the school who get hired do Supply Chain as their functional area (like what seems to happen at Krannert).

The best schools are obviously in the top 40: Kellogg, Ross, Kelley, Carlson, Wisconsin, and Fischer are all strong in Brand and send many students to top companies. Researching schools in the lower 60 has been...troublesome. The datasets are too small, and most CPG companies are notorious for not hiring those with H1-B's, and most smaller/lower ranked programs have more international students. So when scouring LinkedIn it's hard to find too many alumni whom have successfully garnished roles at top F500 CPG's in Brand.

Thing is, I don't know if that's because of no recruiting, bias by companies against lower schools, or the very small sample sizes from these schools. If half of a 60 person class can't even get a job at these companies, and the majority want to go into tech/supply chain/consulting/finance, then it's difficult to measure if school matters in obtaining a quality role.

Whereas a school like Wisconsin has an entire specialty and department dedicated to Brand and thus have students (usually over 1/4 of the class) going that direction...meaning a larger proportion will end up in those companies. It's a biased sample size and pool I'm comparing.

[Edited by mrbrandguy on Feb 09, 2019]

[quote]Bottom 60 of what? What are your goals, other than learning about brands?[/quote]
Oh lol I'll be a bit clearer.

I meant the bottom 60 in rankings. If you took the top 100 ranked programs and subbed out the top 40/45 programs. Most do not have a whole lot of great on-campus recruiting or are niche. I didn't mean learning about brands necessarily, but programs that have links to top tier Consumer Goods companies for Brand Management as a field. Obviously many programs teach it....but it doesn't mean a whole lot if the only people at the school who get hired do Supply Chain as their functional area (like what seems to happen at Krannert).

The best schools are obviously in the top 40: Kellogg, Ross, Kelley, Carlson, Wisconsin, and Fischer are all strong in Brand and send many students to top companies. Researching schools in the lower 60 has been...troublesome. The datasets are too small, and most CPG companies are notorious for not hiring those with H1-B's, and most smaller/lower ranked programs have more international students. So when scouring LinkedIn it's hard to find too many alumni whom have successfully garnished roles at top F500 CPG's in Brand.

Thing is, I don't know if that's because of no recruiting, bias by companies against lower schools, or the very small sample sizes from these schools. If half of a 60 person class can't even get a job at these companies, and the majority want to go into tech/supply chain/consulting/finance, then it's difficult to measure if school matters in obtaining a quality role.

Whereas a school like Wisconsin has an entire specialty and department dedicated to Brand and thus have students (usually over 1/4 of the class) going that direction...meaning a larger proportion will end up in those companies. It's a biased sample size and pool I'm comparing.
quote
Duncan
Do you mean US only schools among the bottom 60 of the Financial Times ranking? Or some other ranking?
Do you mean US only schools among the bottom 60 of the Financial Times ranking? Or some other ranking?
quote
Do you mean US only schools among the bottom 60 of the Financial Times ranking? Or some other ranking?
US News Rankings is the go to, but several of these schools are low on Financial Times. Except UT-Dallas, UC Davis, and Georgia should be in the Bottom 60 while Rochester should be just at the Top 40.

[Edited by mrbrandguy on Feb 09, 2019]

[quote]Do you mean US only schools among the bottom 60 of the Financial Times ranking? Or some other ranking? [/quote]US News Rankings is the go to, but several of these schools are low on Financial Times. Except UT-Dallas, UC Davis, and Georgia should be in the Bottom 60 while Rochester should be just at the Top 40.
quote
Duncan
So your goal is to be hired as an international student by a major CPG firm? Do you have any regional preferences?

If you are an international applicant, why take the oath of maximum resistance (the USA) rather than a country that actively recruits foreign talent?
So your goal is to be hired as an international student by a major CPG firm? Do you have any regional preferences?

If you are an international applicant, why take the oath of maximum resistance (the USA) rather than a country that actively recruits foreign talent?
quote
Duncan
So your goal is to be hired as an international student by a major CPG firm? Do you have any regional preferences?

If you are an international applicant, why take the oath of maximum resistance (the USA) rather than a country that actively recruits foreign talent?
So your goal is to be hired as an international student by a major CPG firm? Do you have any regional preferences?

If you are an international applicant, why take the oath of maximum resistance (the USA) rather than a country that actively recruits foreign talent?
quote
Duncan
So your goal is to be hired as an international student by a major CPG firm? Do you have any regional preferences?

If you are an international applicant, why take the oath of maximum resistance (the USA) rather than a country that actively recruits foreign talent?
So your goal is to be hired as an international student by a major CPG firm? Do you have any regional preferences?

If you are an international applicant, why take the oath of maximum resistance (the USA) rather than a country that actively recruits foreign talent?
quote
Duncan
I took the schools just under the top 40 and looked for those with MBA alumni working in consumer goods that had CPG in their profiles. There are not a lot. Ranked from the schools with the most to the least alumni:

University of California, Irvine - The Paul Merage School of Business

University of Utah - David Eccles School of Business

Gies College of Business - University of Illinois Urbana-Champaign

Boston College Carroll School of Management

Boston University Questrom School of Business

University of Maryland - Robert H. Smith School of Business

Rutgers Business School

University of Rochester - Simon Business School

University of Pittsburgh Katz Graduate School of Business

Haslam College of Business at the University of Tennessee

SMU Cox School of Business
I took the schools just under the top 40 and looked for those with MBA alumni working in consumer goods that had CPG in their profiles. There are not a lot. Ranked from the schools with the most to the least alumni:

University of California, Irvine - The Paul Merage School of Business

University of Utah - David Eccles School of Business

Gies College of Business - University of Illinois Urbana-Champaign

Boston College Carroll School of Management

Boston University Questrom School of Business

University of Maryland - Robert H. Smith School of Business

Rutgers Business School

University of Rochester - Simon Business School

University of Pittsburgh Katz Graduate School of Business

Haslam College of Business at the University of Tennessee

SMU Cox School of Business
quote
laurie
Foster might be interesting for you as well.
Foster might be interesting for you as well.
quote

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