Bottom 60 of what? What are your goals, other than learning about brands?
Oh lol I'll be a bit clearer.
I meant the bottom 60 in rankings. If you took the top 100 ranked programs and subbed out the top 40/45 programs. Most do not have a whole lot of great on-campus recruiting or are niche. I didn't mean learning about brands necessarily, but programs that have links to top tier Consumer Goods companies for Brand Management as a field. Obviously many programs teach it....but it doesn't mean a whole lot if the only people at the school who get hired do Supply Chain as their functional area (like what seems to happen at Krannert).
The best schools are obviously in the top 40: Kellogg, Ross, Kelley, Carlson, Wisconsin, and Fischer are all strong in Brand and send many students to top companies. Researching schools in the lower 60 has been...troublesome. The datasets are too small, and most CPG companies are notorious for not hiring those with H1-B's, and most smaller/lower ranked programs have more international students. So when scouring LinkedIn it's hard to find too many alumni whom have successfully garnished roles at top F500 CPG's in Brand.
Thing is, I don't know if that's because of no recruiting, bias by companies against lower schools, or the very small sample sizes from these schools. If half of a 60 person class can't even get a job at these companies, and the majority want to go into tech/supply chain/consulting/finance, then it's difficult to measure if school matters in obtaining a quality role.
Whereas a school like Wisconsin has an entire specialty and department dedicated to Brand and thus have students (usually over 1/4 of the class) going that direction...meaning a larger proportion will end up in those companies. It's a biased sample size and pool I'm comparing.
[Edited by mrbrandguy on Feb 09, 2019]
[quote]Bottom 60 of what? What are your goals, other than learning about brands?[/quote]
Oh lol I'll be a bit clearer.
I meant the bottom 60 in rankings. If you took the top 100 ranked programs and subbed out the top 40/45 programs. Most do not have a whole lot of great on-campus recruiting or are niche. I didn't mean learning about brands necessarily, but programs that have links to top tier Consumer Goods companies for Brand Management as a field. Obviously many programs teach it....but it doesn't mean a whole lot if the only people at the school who get hired do Supply Chain as their functional area (like what seems to happen at Krannert).
The best schools are obviously in the top 40: Kellogg, Ross, Kelley, Carlson, Wisconsin, and Fischer are all strong in Brand and send many students to top companies. Researching schools in the lower 60 has been...troublesome. The datasets are too small, and most CPG companies are notorious for not hiring those with H1-B's, and most smaller/lower ranked programs have more international students. So when scouring LinkedIn it's hard to find too many alumni whom have successfully garnished roles at top F500 CPG's in Brand.
Thing is, I don't know if that's because of no recruiting, bias by companies against lower schools, or the very small sample sizes from these schools. If half of a 60 person class can't even get a job at these companies, and the majority want to go into tech/supply chain/consulting/finance, then it's difficult to measure if school matters in obtaining a quality role.
Whereas a school like Wisconsin has an entire specialty and department dedicated to Brand and thus have students (usually over 1/4 of the class) going that direction...meaning a larger proportion will end up in those companies. It's a biased sample size and pool I'm comparing.
