Vanderbilt - Owen Announces New Master of Marketing program

10-month program aimed at recent graduates; applications to open in January 2016

Vanderbilt University's Owen Graduate School of Management has announced plans to launch a new Master of Marketing program.

The program will be 10 months long and will cover a range of topics in marketing, with classes such as "Consumer Analysis," "Pricing Strategies," and "New Product Development," among others. Through two "immersion experiences," students can customize the program to fit specific industries, desired roles or other career goals.

According to the program's website, the new Master of Marketing will prepare graduates for careers in digital marketing, Big Data and analytics, sales, advertising and promotion, and customer insights. 

The entire program is 32 credit hours, 12 of which can be applied to a Vanderbilt MBA (if admitted), after gaining the three to five years of work experience required to apply for admission.

The new Master of Marketing is aimed at recent graduates with little to no professional experience.

To apply for the new program, prospective students should submit a GMAT score, essays, two letters of recommendation, résumé, and college transcript. An interview with an admissions officer is also required.

The program is set to launch in July 2016; the application will be open in January 2016.

For more information, please see Vanderbilt - Owen's Master of Marketing program webpage.


Image: Vanderbilt University Special Collections / Creative Commons Attribution-Share Alike 3.0 Unported license (cropped)

Comments


Related Business Schools

Nashville, Tennessee 13 Followers 31 Discussions

More MBA News

Dec 11, 2018

Businessweek Publishes 'Global' MBA Ranking

Dec 11, 2018

More MBA News

MBA Articles

MBA Applications: What to do When You Are Waitlisted

Being placed on a waitlist is stressful, but there are things to do to boost your chances of admission

The 10 Most Popular MBA Specializations

Students and employers are demanding curriculum changes, but could niche knowledge become obsolete in an era of rapid change?

Do you Need a High GPA to Get Into a Top MBA?

A GPA below 3.5 can stymy applications to the top schools, but there are ways to offset poor college grades

More Articles

Related Top 10 Lists

More Top 10 Lists