Vanderbilt University's Owen Graduate School of Management has announced plans to launch a new Master of Marketing program.
The program will be 10 months long and will cover a range of topics in marketing, with classes such as "Consumer Analysis," "Pricing Strategies," and "New Product Development," among others. Through two "immersion experiences," students can customize the program to fit specific industries, desired roles or other career goals.
According to the program's website, the new Master of Marketing will prepare graduates for careers in digital marketing, Big Data and analytics, sales, advertising and promotion, and customer insights.
The entire program is 32 credit hours, 12 of which can be applied to a Vanderbilt MBA (if admitted), after gaining the three to five years of work experience required to apply for admission.
The new Master of Marketing is aimed at recent graduates with little to no professional experience.
To apply for the new program, prospective students should submit a GMAT score, essays, two letters of recommendation, résumé, and college transcript. An interview with an admissions officer is also required.
The program is set to launch in July 2016; the application will be open in January 2016.
For more information, please see Vanderbilt - Owen's Master of Marketing program webpage.
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