Vanderbilt - Owen Announces New Master of Marketing program

10-month program aimed at recent graduates; applications to open in January 2016

Vanderbilt University's Owen Graduate School of Management has announced plans to launch a new Master of Marketing program.

The program will be 10 months long and will cover a range of topics in marketing, with classes such as "Consumer Analysis," "Pricing Strategies," and "New Product Development," among others. Through two "immersion experiences," students can customize the program to fit specific industries, desired roles or other career goals.

According to the program's website, the new Master of Marketing will prepare graduates for careers in digital marketing, Big Data and analytics, sales, advertising and promotion, and customer insights. 

The entire program is 32 credit hours, 12 of which can be applied to a Vanderbilt MBA (if admitted), after gaining the three to five years of work experience required to apply for admission.

The new Master of Marketing is aimed at recent graduates with little to no professional experience.

To apply for the new program, prospective students should submit a GMAT score, essays, two letters of recommendation, résumé, and college transcript. An interview with an admissions officer is also required.

The program is set to launch in July 2016; the application will be open in January 2016.

For more information, please see Vanderbilt - Owen's Master of Marketing program webpage.


Image: Vanderbilt University Special Collections / Creative Commons Attribution-Share Alike 3.0 Unported license (cropped)

Comments


Related Business Schools

Nashville, Tennessee 13 Followers 32 Discussions

More MBA News

Sep 22, 2020

e-fellows.net to Host Two Virtual MBA Application Events This Fall

Sep 22, 2020

More MBA News

MBA Articles

Business Schools Team up with Law Schools to offer Dual Degrees

Sep 08, 2020

A joint JD/MBA degree can give students a competitive advantage in the job market

MBA Demand Recovers as Prospective Students Shelter from the Economic Storm

Sep 04, 2020

Business schools are enjoying a rise in demand for their MBAs as the sinking labor market lowers the opportunity cost of full-time study

STEM MBAs Raise Overseas Demand at US business Schools

Aug 26, 2020

The niche courses can count when it comes to securing US work authorization

More Articles

Related Top 10 Lists

More Top 10 Lists