Top Business Schools for Marketing 2020

It’s clear why so many students are interested in pursuing an MBA in Marketing: Marketing is an important part of many industries, and is becoming even more essential as the internet and international demand for goods and services drive increased competition. And as marketers are inundated with data and global pressures, many are turning to MBAs Marketing to understand how their discipline is shifting.

Fortunately, many business schools offer Marketing MBA programs, which often provide up-to-date info about changes in the field. Some MBA programs in Marketing might delve into specific topics such as branding, marketing analytics, and digital marketing, among many other subjects.

Of course, for those students who don’t want to pursue a concentration in the field, most MBA programs will offer marketing courses as part of their core curriculum.

The best business schools for marketing may also house research centers that provide networking opportunities and publish cutting-edge research on changes in marketing. This research will often be leveraged in the schools’ Marketing MBA programs. 

Marketing-minded students might also consider doing a specialized MS program in Marketing, as an alternative to an MBA.

Post-MBA careers in marketing can include everything from a marketing manager in a corporate firm to a position at a specialized marketing firm.

Rochester, New York 26 Followers 39 Discussions
Rochester - Simon

In addition to offering an MBA concentration in Marketing, the school also offers a specialized master’s degree in Marketing Analytics, as well as a relevant PhD program. Of the MBA class of 2019, over twenty-two percent of grads went into the marketing field.

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Minneapolis, Minnesota 21 Followers 27 Discussions
Minnesota - Carlson

Carlson grads who pursued the MBA’s Marketing emphasis have landed jobs in the marketing departments of companies like Target, Deloitte Consulting, and Best Buy. The school's Institute for Research in Marketing publishes a wide range of marketing-related research. Thirty-five percent percent of the school’s class of 2019 went into marketing or sales.

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Frankfurt am Main, Germany 98 Followers 61 Discussions
Frankfurt School

The Frankfurt School’s MBA includes a core course on Marketing Management. Typically, over one-quarter of the school’s MBA grads tend to go into functional roles in sales, business development, or marketing.

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Seattle, Washington 28 Followers 28 Discussions
Washington - Foster

The school’s Center for Sales and Marketing Strategy produces a range of research in marketing and puts on events. In previous years, between 30 and 41 percent of MBA classes have gone into sales or marketing roles. The school is ranked highly by The Princeton Review for marketing. 

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Irvine, California 38 Followers 39 Discussions
UC Irvine - Merage

Although the school does not offer an MBA in Marketing, students can choose from marketing courses as part of Merage’s MBA certificate in Digital Transformation. Twenty-nine percent of the MBA class of 2019 went into marketing roles.

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Madrid, Spain 105 Followers 324 Discussions
IE

The number of IE Business School MBA grads going into the marketing field has increased in recent years, with around 29 percent of the class of 2018 going into marketing roles. The school also offers a range of relevant specialized master’s programs, including a Master in Market Research & Consumer Behavior and a Master of Corporate Communication.

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Evanston, Illinois 64 Followers 190 Discussions
Northwestern - Kellogg

Currently ranked as the top business school for marketing by US News, Kellogg’s well-regarded faculty produce a huge range of publications each year. Kellogg MBAs can pursue the school’s concentration in marketing and then augment it with a relevant pathway such as Data Analytics. The school hosts two related centers: the Center for Market Leadership and the Center for Global Marketing Practice.

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Hong Kong, Hong Kong (PRC) 21 Followers 75 Discussions
CUHK

CUHK Business School’s Centre for Marketing Engineering focuses its research on a range of cutting edge topics, from database marketing to data mining and business intelligence. Twenty-one percent of CUHK’s MBA class of 2019 went into marketing or sales roles; the school also offers a well-regarded MSc in Marketing.

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Bloomington, Indiana 39 Followers 78 Discussions
Indiana - Kelley

Kelley has developed a solid infrastructure for students interested in marketing: Its Center for Brand Leadership has built a broad base of corporate partners in the field and publishes research, and the Consumer Marketing Academy helps students prepare for careers in marketing. Twenty-nine percent of Kelley’s MBA class of 2019 went into marketing careers.

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Cambridge, Massachusetts 28 Followers 154 Discussions
Hult - Boston

The school does not offer a specialized MBA in Marketing, but students can choose to pair Hult’s MBA with a Masters in International Marketing, which includes courses such as “Understanding the Customer,” “Social Marketing,” and “Marketing Analytics,” among others. Thirty-eight percent of the MBA class of 2018 went into marketing or sales roles.

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