Top Business Schools for Marketing 2018

Top Business Schools for Marketing 2018

Marketing is an important part of many industries, and is becoming even more essential as the internet and international demand for goods and services drive increased competition. And as marketers are inundated with data and global pressures, many are turning to MBA programs in Marketing to understand how their discipline is shifting.

Fortunately, many business schools offer Marketing MBA programs, which often provide up-to-date info about changes in the field. And for those students who don’t want to pursue a concentration in the field, most MBA programs will offer marketing courses as part of their core curriculum. Some business schools also house research centers that provide networking opportunities and publish cutting-edge research on changes in marketing. Post-MBA careers in marketing can include everything from a marketing manager in a corporate firm to a position at a specialized marketing firm.

Philadelphia, Pennsylvania 45 Followers 158 Discussions
UPenn - Wharton

Wharton’s marketing professors are among the most-published faculty of any business school, anywhere. Not only does the MBA program offer a major in Marketing, it also offers a joint Marketing and Operations Management major. Through centers like the Wharton Customer Analytics Initiative, the school is carving out research niches in evolving marketing spaces.

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Singapore, Singapore 54 Followers 122 Discussions
NTU - Nanyang

With a Marketing and International Business department and associated Institute on Asian Consumer Insight, Nanyang is carving out a research niche in marketing in Asia. MBA students can choose to pursue a marketing concentration. The school also offers other relevant programs, such as an MSc in Marketing and an Executive Master in Marketing and Sales.

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Jouy-en-Josas, France 70 Followers 319 Discussions
HEC Paris

HEC Paris' MBA concentration in marketing provides insights into a range of topics, from social media to global marketing. The school's marketing department is strong in research: the 20 full-time faculty have produced more than 55 journal articles in the past five years, and the department puts on more than 20 research seminars per year, according to the school’s website.

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Seattle, Washington 24 Followers 27 Discussions
Washington - Foster

The school’s Center for Sales and Marketing Strategy produces a range of research in marketing and puts on events. Some 33 percent of Foster’s MBA class of 2017 went into sales or marketing roles. 

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Irvine, California 31 Followers 37 Discussions
UC Irvine - Merage

Although the school does not offer an MBA in Marketing, students can choose from marketing courses as part of Merage’s MBA certificate in Digital Transformation. Forty percent of the MBA class of 2017 went into marketing roles, one of the highest rates for all schools surveyed by FIND MBA.

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Madrid, Spain 91 Followers 335 Discussions
IE

The number of IE Business School MBA grads going into the marketing field has increased in recent years, with around 38 percent of the class of 2016 going into marketing roles. The school also offers a range of relevant specialized master’s programs, including a Master in Market Research & Consumer Behavior and a Master of Corporate Communication.

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Evanston, Illinois 55 Followers 181 Discussions
Northwestern - Kellogg

Currently ranked as the top business school for marketing by US News, Kellogg’s well-regarded faculty produce a huge range of publications each year. Kellogg MBAs can pursue the school’s concentration in marketing and then augment it with a relevant pathway such as Data Analytics. The school hosts two related centers: the Center for Market Leadership and the Center for Global Marketing Practice.

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Rochester, New York 24 Followers 37 Discussions
Rochester - Simon

In addition to offering an MBA concentration in Marketing, the school also offers a specialized master’s degree in Marketing Analytics, as well as a relevant PhD program. Of the MBA class of 2017, thirty-six percent of grads went into the marketing field.

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Bloomington, Indiana 35 Followers 100 Discussions
Indiana - Kelley

Kelley has developed a solid infrastructure for students interested in marketing: Its Center for Brand Leadership has built a broad base of corporate partners in the field and publishes research, and the Consumer Marketing Academy helps students prepare for careers in marketing. Thirty-four percent of Kelley’s MBA class of 2017 went into marketing careers.

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Madison, Wisconsin 18 Followers 44 Discussions

The school's A.C. Nielsen Center For Marketing Research infuses the MBA specialization in Marketing with up-to-date curriculum and industry connections. According to the school, about 36 percent of the MBA class of 2017 landed jobs in marketing.

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