It’s clear why so many students are interested in pursuing an MBA in Marketing: Marketing is an important part of many industries, and is becoming even more essential as the internet and international demand for goods and services drive increased competition. And as marketers are inundated with data and global pressures, many are turning to MBAs Marketing to understand how their discipline is shifting.
Fortunately, many business schools offer Marketing MBA programs, which often provide up-to-date info about changes in the field. Some MBA programs in Marketing might delve into specific topics such as branding, marketing analytics, and digital marketing, among many other subjects.
Of course, for those students who don’t want to pursue a concentration in the field, most MBA programs will offer marketing courses as part of their core curriculum.
The best business schools for marketing may also house research centers that provide networking opportunities and publish cutting-edge research on changes in marketing. This research will often be leveraged in the schools’ Marketing MBA programs.
Marketing-minded students might also consider doing a specialized MS program in Marketing, as an alternative to an MBA.
Post-MBA careers in marketing can include everything from a marketing manager in a corporate firm to a position at a specialized marketing firm.
In addition to offering an MBA concentration in Marketing, the school also offers a specialized master’s degree in Marketing Analytics, as well as a relevant PhD program. Of the MBA class of 2020, 34 percent of grads went into the marketing or sales fields, one of the highest rates for all surveyed schools.View School Profile
Although the school does not offer an MBA concentration in Marketing, students are able to choose from a variety of elective courses in the discipline. Marshall’s marketing faculty have been notably published in some of the top marketing research journals, including Journal of Marketing and Strategic Management Journal. Roughly one-third of the MBA class of 2020 went into marketing roles.View School Profile
The Frankfurt School’s MBA includes a core course on Marketing Management. Typically, over one-quarter of the school’s MBA grads tend to go into functional roles in sales, business development, or marketing.View School Profile
The school’s Center for Sales and Marketing Strategy produces a range of research in marketing and puts on events. In previous years, between 30 and 41 percent of MBA classes have gone into sales or marketing roles. The school is ranked highly by The Princeton Review for marketing.View School Profile
Although the school does not offer an MBA in Marketing, students can choose from marketing courses as part of Merage’s MBA certificate in Digital Transformation. Typically, between 25 and 30 percent of the school’s MBA grads go into marketing roles.View School Profile
The number of IE Business School MBA grads going into the marketing field has increased in recent years. The school also offers a range of relevant specialized master’s programs, including a Master in Market Research & Consumer Behavior and a Master of Corporate Communication.View School Profile
Currently ranked as the top business school for marketing by US News, Kellogg’s well-regarded faculty produce a huge range of publications each year. Kellogg MBAs can pursue the school’s concentration in marketing and then augment it with a relevant pathway such as Data Analytics. The school hosts two related centers: the Center for Market Leadership and the Center for Global Marketing Practice.View School Profile
HEC Paris' MBA concentration in marketing provides insights into a range of topics, from social media to global marketing. The school's marketing department is strong in research: the full-time faculty have produced more than 55 journal articles in the past five years, and the department puts on more than 20 research seminars per year, according to the school’s website.View School Profile
Kelley has developed a solid infrastructure for students interested in marketing: Its Center for Brand Leadership has built a broad base of corporate partners in the field and publishes research, and the Consumer Marketing Academy helps students prepare for careers in marketing. Twenty-nine percent of Kelley’s MBA class of 2019 went into marketing careers.View School Profile
The school does not offer a specialized MBA in Marketing, but students can choose to pair Hult’s MBA with a Masters in International Marketing, which includes courses such as “Understanding the Customer,” “Social Marketing,” and “Marketing Analytics,” among others. Thirty-eight percent of the MBA class of 2018 went into marketing or sales roles.View School Profile
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