Top Business Schools for Marketing 2021

In addition to offering an MBA concentration in Marketing, the school also offers a specialized master’s degree in Marketing Analytics, as well as a relevant PhD program. Of the MBA class of 2020, 34 percent of grads went into the marketing or sales fields, one of the highest rates for all surveyed schools.

Although the school does not offer an MBA concentration in Marketing, students are able to choose from a variety of elective courses in the discipline. Marshall’s marketing faculty have been notably published in some of the top marketing research journals, including Journal of Marketing and Strategic Management Journal. Roughly one-third of the MBA class of 2020 went into marketing roles.

The Frankfurt School’s MBA includes a core course on Marketing Management. Typically, over one-quarter of the school’s MBA grads tend to go into functional roles in sales, business development, or marketing.

The school’s Center for Sales and Marketing Strategy produces a range of research in marketing and puts on events. In previous years, between 30 and 41 percent of MBA classes have gone into sales or marketing roles. The school is ranked highly by The Princeton Review for marketing. 

Although the school does not offer an MBA in Marketing, students can choose from marketing courses as part of Merage’s MBA certificate in Digital Transformation. Typically, between 25 and 30 percent of the school’s MBA grads go into marketing roles.

The number of IE Business School MBA grads going into the marketing field has increased in recent years. The school also offers a range of relevant specialized master’s programs, including a Master in Market Research & Consumer Behavior and a Master of Corporate Communication.

Currently ranked as the top business school for marketing by US News, Kellogg’s well-regarded faculty produce a huge range of publications each year. Kellogg MBAs can pursue the school’s concentration in marketing and then augment it with a relevant pathway such as Data Analytics. The school hosts two related centers: the Center for Market Leadership and the Center for Global Marketing Practice.

HEC Paris' MBA concentration in marketing provides insights into a range of topics, from social media to global marketing. The school's marketing department is strong in research: the full-time faculty have produced more than 55 journal articles in the past five years, and the department puts on more than 20 research seminars per year, according to the school’s website.

Kelley has developed a solid infrastructure for students interested in marketing: Its Center for Brand Leadership has built a broad base of corporate partners in the field and publishes research, and the Consumer Marketing Academy helps students prepare for careers in marketing. Twenty-nine percent of Kelley’s MBA class of 2019 went into marketing careers.

The school does not offer a specialized MBA in Marketing, but students can choose to pair Hult’s MBA with a Masters in International Marketing, which includes courses such as “Understanding the Customer,” “Social Marketing,” and “Marketing Analytics,” among others. Thirty-eight percent of the MBA class of 2018 went into marketing or sales roles.