Marketing is an important part of many industries, and is becoming even more essential as the internet and international demand for goods and services drive increased competition. And as marketers are inundated with data and global pressures, many are turning to MBA programs in Marketing to understand how their discipline is shifting.
Fortunately, many business schools offer Marketing MBA programs, which often provide up-to-date info about changes in the field. And for those students who don’t want to pursue a concentration in the field, most MBA programs will offer marketing courses as part of their core curriculum. Some business schools also house research centers that provide networking opportunities and publish cutting-edge research on changes in marketing. Post-MBA careers in marketing can include everything from a marketing manager in a corporate firm to a position at a specialized marketing firm.
Wharton’s marketing professors are among the most-published faculty of any business school, anywhere. Not only does the MBA program offer a major in Marketing, it also offers a joint Marketing and Operations Management major. Through centers like the Wharton Customer Analytics Initiative, the school is carving out research niches in evolving marketing spaces.View School Profile
With a Marketing and International Business department and associated Institute on Asian Consumer Insight, Nanyang is carving out a research niche in marketing in Asia. MBA students can choose to pursue a marketing concentration. The school also offers other relevant programs, such as an MSc in Marketing and an Executive Master in Marketing and Sales.View School Profile
HEC Paris' MBA concentration in marketing provides insights into a range of topics, from social media to global marketing. The school's marketing department is strong in research: the 20 full-time faculty have produced more than 55 journal articles in the past five years, and the department puts on more than 20 research seminars per year, according to the school’s website.View School Profile
The school’s Center for Sales and Marketing Strategy produces a range of research in marketing and puts on events. Some 33 percent of Foster’s MBA class of 2017 went into sales or marketing roles.View School Profile
Although the school does not offer an MBA in Marketing, students can choose from marketing courses as part of Merage’s MBA certificate in Digital Transformation. Forty percent of the MBA class of 2017 went into marketing roles, one of the highest rates for all schools surveyed by FIND MBA.View School Profile
The number of IE Business School MBA grads going into the marketing field has increased in recent years, with around 38 percent of the class of 2016 going into marketing roles. The school also offers a range of relevant specialized master’s programs, including a Master in Market Research & Consumer Behavior and a Master of Corporate Communication.View School Profile
Currently ranked as the top business school for marketing by US News, Kellogg’s well-regarded faculty produce a huge range of publications each year. Kellogg MBAs can pursue the school’s concentration in marketing and then augment it with a relevant pathway such as Data Analytics. The school hosts two related centers: the Center for Market Leadership and the Center for Global Marketing Practice.View School Profile
In addition to offering an MBA concentration in Marketing, the school also offers a specialized master’s degree in Marketing Analytics, as well as a relevant PhD program. Of the MBA class of 2017, thirty-six percent of grads went into the marketing field.View School Profile
Kelley has developed a solid infrastructure for students interested in marketing: Its Center for Brand Leadership has built a broad base of corporate partners in the field and publishes research, and the Consumer Marketing Academy helps students prepare for careers in marketing. Thirty-four percent of Kelley’s MBA class of 2017 went into marketing careers.View School Profile
The school's A.C. Nielsen Center For Marketing Research infuses the MBA specialization in Marketing with up-to-date curriculum and industry connections. According to the school, about 36 percent of the MBA class of 2017 landed jobs in marketing.View School Profile
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