New York City-based Pace University’s Lubin School of Business is now offering an MS program with a focus on social media and mobile marketing, according to the business school's website.
The program's curriculum covers a mix of curriculum, from core marketing courses such as "Marketing Management," to more focused classes in "Digital Marketing," "Social Media and Mobile Marketing Strategies," and "Interactive and Direct Marketing."
Although the program is aimed at recent college graduates, it's also designed for those who have been in the workplace and want to add social media and digital marketing skills to their résumés.
The MS in Social Media and Mobile Marketing will be delivered in a hybrid format, with some courses taking place online. The program will conclude with a research project, where students will explore contemporary topics in social media or marketing. The entire program will take 18 months to complete.
Pace - Lubin is accredited by AACSB International.
While graduate-level management degree programs in digital marketing are relatively common – Ireland's UCD Smurfit offers an MSc in Digital Marketing, for example – the new Lubin program is most likely the first instance of an internationally-accredited business school offering one with such a specialized focus.
However, other business schools do offer some content in this area, albeit in other formats. For instance, New York University's Stern School of Businessoffers a specialization in "Digital Marketing;" while Rutgers offers a shorter, "Mini-MBA" program in Social Media Marketing through the school's executive education arm.
Lubin's new program offers intakes in both the fall and spring terms. To apply for the program, interested candidates should have a bachelor's degree and either a GMAT or GRE score. Applicants whose native language is not English will have to submit a TOEFL score. Recommended application deadlines are August 1 for the fall entry term and December 1 for the spring entry term.
For more information, please see Pace - Lubin's MS in Social Media and Mobile Marketing program webpage.
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