A new Master of Science in Marketing from the University of Southern California's Marshall School of Business will "prepare students to turn potential customers into loyal brand advocates," according to the school.
The program's core curriculum is set to cover a number of marketing topics, including consumer behavior, pricing strategies, and new product development, among others. Several classes will focus on analytics, which are increasingly important in marketing applications.
Electives will address marketing issues in specific industries, with classes like "Hollywood 3.0: Entertainment Industry in the Convergence Age," "Retail Strategy," and "Cases in New Venture Management."
"We want our marketing students to be able to tailor their study to their particular interests, whether that is in digital entertainment, health care or public policy,” says Diane Badame, the program's director.
The culminating experience of the program will allow students to develop marketing strategies for potential employers.
Over the past few years, Marshall has moving beyond its core MBA offerings and increasingly expanding its offerings of specialized master's programs. Last year for instance, the school announced that it would launch a Master of Science in Finance; this year it launched a Master of Science in Social Entrepreneurship. Marshall also offers MS programs in Business Analytics and Global Supply Chain Management, among others.
The MS in Marketing will be delivered in both full-time and part-time flavors. Full-time students can complete the program in one year, while part-time students, who take two courses per semester, can complete the program in two years.
The program is set to launch in the summer of 2015. To apply, a GMAT or GRE score is required, and two years of work experience "is preferred," according to the course webpage.
The first round deadline is on December 1st; the program's final deadline is March 30th.
For more information, please see the USC - Marshall press release announcing the launch of the MS in Marketing.
