Rutgers to Offer New Mini-MBA in Digital Marketing

New mini course to examine the implications of Apple's iPad

Rutgers University has announced the launch of a new Mini-MBA program in Digital Marketing.

The new course, which starts in July, will examine the implications of new technologies in the field of marketing. To this end, each student will receive an Apple iPad as part of the course, to learn about how technology and marketing function together.

The program will be taught in 36 hours over 12 sessions, and include topics such as social media marketing, mobile marketing, digital brand management, and return on investment (ROI) in digital marketing.

The Digital Marketing course is the latest in the line of Mini-MBA courses offered by the Rutgers Center for Management Development. Other offerings include courses in business essentials, bio-pharma, and health care management. Often, the Mini-MBAs provide a gateway into Rutgers' full- and part-time MBA and EMBA programs.

For more information on the Mini-MBA in Digital Marketing, please visit the Rutgers website.

Photo: Hudconja / Creative Commons (cropped)

Comments


Related Business Schools

Newark, New Jersey 56 Followers 73 Discussions

More MBA News

Nov 04, 2020

The Financial Times Updates Executive MBA Ranking for 2020

Nov 04, 2020

More MBA News

MBA Articles

Post-MBA Careers: Employer Demand for Business Analytics Skills is Outstripping Supply

Dec 03, 2020

Regardless of their future role, analytics-minded MBA students will need to get their head around SQL, Python and R

Business Schools Redouble Diversity Efforts after Black Lives Matter Protests

Nov 16, 2020

Many US business schools are enrolling record numbers of ethnic minority students

What are the Career Prospects for the MBA Class of 2021?

Oct 28, 2020

The reduced availability of internships that seed full-time roles is a concern, while overseas students are having a tougher time securing work in America amid an immigration crackdown

More Articles

Related Top 10 Lists

More Top 10 Lists