Rutgers to Offer New Mini-MBA in Digital Marketing

Rutgers to Offer New Mini-MBA in Digital Marketing

New mini course to examine the implications of Apple's iPad

Rutgers University has announced the launch of a new Mini-MBA program in Digital Marketing.

The new course, which starts in July, will examine the implications of new technologies in the field of marketing. To this end, each student will receive an Apple iPad as part of the course, to learn about how technology and marketing function together.

The program will be taught in 36 hours over 12 sessions, and include topics such as social media marketing, mobile marketing, digital brand management, and return on investment (ROI) in digital marketing.

The Digital Marketing course is the latest in the line of Mini-MBA courses offered by the Rutgers Center for Management Development. Other offerings include courses in business essentials, bio-pharma, and health care management. Often, the Mini-MBAs provide a gateway into Rutgers' full- and part-time MBA and EMBA programs.

For more information on the Mini-MBA in Digital Marketing, please visit the Rutgers website.

Photo: Hudconja / Creative Commons (cropped)

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