concentration in brand / product management


Any recommendations on which MBA programs have concentrations in brand and production management? I know that Wisconsin School of Business has one, and I may apply for it but was looking for other options. Barring that, maybe something in marketing but that has some great branding or product management electives?
Any recommendations on which MBA programs have concentrations in brand and production management? I know that Wisconsin School of Business has one, and I may apply for it but was looking for other options. Barring that, maybe something in marketing but that has some great branding or product management electives?
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Duncan
I think the question here is really: do you want a formal, declared concentration (small list of options), or do you want a great MBA with courses and employer connections in brand and product management (at least a quarter of the top b-schools can do that very well)? It's the former, then Google is your friend. If it's the latter, then see http://find-mba.com/lists/top-business-school-by-speciality/top-business-schools-for-a-career-in-retail-and-consumer-goods, http://find-mba.com/lists/top-business-school-by-speciality/top-business-schools-for-a-career-in-marketing and http://find-mba.com/lists/top-business-school-by-speciality/top-business-schools-for-a-career-in-luxury-brand-management

[Edited by Duncan on Feb 13, 2015]

I think the question here is really: do you want a formal, declared concentration (small list of options), or do you want a great MBA with courses and employer connections in brand and product management (at least a quarter of the top b-schools can do that very well)? It's the former, then Google is your friend. If it's the latter, then see http://find-mba.com/lists/top-business-school-by-speciality/top-business-schools-for-a-career-in-retail-and-consumer-goods, http://find-mba.com/lists/top-business-school-by-speciality/top-business-schools-for-a-career-in-marketing and http://find-mba.com/lists/top-business-school-by-speciality/top-business-schools-for-a-career-in-luxury-brand-management
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badux
I'd argue that an MBA that's more broadly marketing focused would probably be better for most people. In the US top schools would be along the lines of Wharton, Carlson, and Wisconsin.

There's a small range of brand management-specific MBA specializations, with offerings at schools like Vanderbilt and McCombs... but my sense is that these are very narrowly focused. That's not always a good thing.
I'd argue that an MBA that's more broadly marketing focused would probably be better for most people. In the US top schools would be along the lines of Wharton, Carlson, and Wisconsin.

There's a small range of brand management-specific MBA specializations, with offerings at schools like Vanderbilt and McCombs... but my sense is that these are very narrowly focused. That's not always a good thing.
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I see... Sounds like Wisconsin might actually be a really good choice.
I see... Sounds like Wisconsin might actually be a really good choice.
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MBAmate
Its a good idea to take an MBA program with broader options and write your thesis and have hands on experience in an internship and thesis where you want to specialize. Job markets dynamics always change, hence it would be a good idea to select a course which keeps several doors open.
Its a good idea to take an MBA program with broader options and write your thesis and have hands on experience in an internship and thesis where you want to specialize. Job markets dynamics always change, hence it would be a good idea to select a course which keeps several doors open.
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I think that I understand. Are there any MBA programs with broader options that I should be looking at, instead of Wisconsin?
I think that I understand. Are there any MBA programs with broader options that I should be looking at, instead of Wisconsin?
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