Advice on career progression


ZN

Hi to all!

I have approx. 8 years of work experience, the last 4 being with one of the top F&B companies (Finance and then in Marketing). My mid-term goal is Country CMO/Country Strategy Director, or a Continent/Regional senior Marketing/Strategy & Innovations role.

My academic background:
- MBA, Bradford (concentration: Strategy)
- MSc Marketing, Bradford/EADA
- BSc in Economics & Finance

To enhance my profile, I was looking into Strategy or Innovation/Entrepreneurship:
a) a PhD in Strategy (I have already found supervisors)
b) an online MSc (online due to time restrictions):
- MSc Entrepreneurship Management & Innovation, Bath
- MSc Bus. & Management (Entrepreneurship or IB track), Aston
- MSc International Bus. (Entrepreneurship or IB track), Birmingham

With regard to the above, the questions are:
a) PhD or an MSc? If an MSc, Entrepreneurship/Innovation or IB?
b) From the above MSc options, which makes better fit?

Many thanks in advance!

Hi to all!

I have approx. 8 years of work experience, the last 4 being with one of the top F&B companies (Finance and then in Marketing). My mid-term goal is Country CMO/Country Strategy Director, or a Continent/Regional senior Marketing/Strategy & Innovations role.

My academic background:
- MBA, Bradford (concentration: Strategy)
- MSc Marketing, Bradford/EADA
- BSc in Economics & Finance

To enhance my profile, I was looking into Strategy or Innovation/Entrepreneurship:
a) a PhD in Strategy (I have already found supervisors)
b) an online MSc (online due to time restrictions):
- MSc Entrepreneurship Management & Innovation, Bath
- MSc Bus. & Management (Entrepreneurship or IB track), Aston
- MSc International Bus. (Entrepreneurship or IB track), Birmingham

With regard to the above, the questions are:
a) PhD or an MSc? If an MSc, Entrepreneurship/Innovation or IB?
b) From the above MSc options, which makes better fit?

Many thanks in advance!
quote
Duncan

A PhD will reduce your employment value unless you are a German.You don't ned an MSc. You need to develop your personal brand, networking, informational interviewing etc. 

A PhD will reduce your employment value unless you are a German.<div>You don't ned an MSc. You need to develop your personal brand, networking, informational interviewing etc.&nbsp;</div>
quote
ZN

Duncan,
Many thanks for the feedback!
Re the personal branding, etc., this is all in place and and reflected in the assessments and next position mappings.
But I still wanted to do something that would increase my knowledge in this area where I focus on, plus alongside strengthen further my profile. The MBA is done, thus I was thinking either the PhD or even DBA, or a specialized MSc.
I get your point for the PhD - I guess even for Germany, it is more related if you are into consulting, not much benefit in corporate F&B or FMCG, right? But what about a specialized MSc in Entrepreneurship & Innovation, you do not see any value in that - for example, the Bath option?

Duncan,<div><br></div><div>Many thanks for the feedback!</div><div><br></div><div>Re the personal branding, etc., this is all in place and and reflected in the assessments and next position mappings.</div><div><br></div><div>But I still wanted to do something that would increase my knowledge in this area where I focus on, plus alongside strengthen further my profile. The MBA is done, thus I was thinking either the PhD or even DBA, or a specialized MSc.</div><div><br></div><div>I get your point for the PhD - I guess even for Germany, it is more related if you are into consulting, not much benefit in corporate F&amp;B or FMCG, right? But what about a specialized MSc in Entrepreneurship &amp; Innovation, you do not see any value in that - for example, the Bath option?</div>
quote
Duncan

A doctorate won't improve your profile. Another masters won't add much. Write a book. Write a blog. Start a interview series as a podcast or something.   

A doctorate won't improve your profile. Another masters won't add much. Write a book. Write a blog. Start a interview series as a podcast or something.&nbsp; &nbsp;
quote
ZN

Duncan,Thanks a lot, your input is crystal clear, cheers!
Just purely out of curiosity, do you see any value into an Entrepreneurship/Innovation degree if one works in Corporate into Strategy/Marketing/Product Development or only for start-up cases? And would an IB be more relevant or not?
About the b-schools of the unis from above (Bath, Birmingham, Aston), how would you rank them based on the degrees mentioned? Would they follow the MiM FT rankings or for IB/Entrepreneurship you'd see a different rank? And how'd these be compared to Bradford?
Many thanks!

[Edited by ZN on May 07, 2020]

Duncan,<div>Thanks a lot, your input is crystal clear, cheers!</div><div><br></div><div>Just purely out of curiosity, do you see any value into an Entrepreneurship/Innovation degree if one works in Corporate into Strategy/Marketing/Product Development or only for start-up cases? And would an IB be more relevant or not?</div><div><br></div><div>About the b-schools of the unis from above (Bath, Birmingham, Aston), how would you rank them based on the degrees mentioned? Would they follow the MiM FT rankings or for IB/Entrepreneurship you'd see a different rank? And how'd these be compared to Bradford?</div><div><br></div><div>Many thanks!</div>
quote
Duncan

Honestly, from where you are I don't think any of these are the right direction. 

Honestly, from where you are I don't think any of these are the right direction.&nbsp;
quote

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