MBA in Brand Management vs. MBA in Marketing
Posted Sep 12, 2012 15:43
I've been working in a marketing capacity, and I'd like to move more specifically into brand management. I've seen a couple MBA programs with concentrations in this area (Vanderbilt has a brand management focus, and NYU Stern has a concentration in product development.)
Would something like this limit me in the future, compared to if I did a general MBA, or one with a broad focus on marketing (like the MBA programs at Kenan-Flagler or Haas)?
I've been working in a marketing capacity, and I'd like to move more specifically into brand management. I've seen a couple MBA programs with concentrations in this area (Vanderbilt has a brand management focus, and NYU Stern has a concentration in product development.)
Would something like this limit me in the future, compared to if I did a general MBA, or one with a broad focus on marketing (like the MBA programs at Kenan-Flagler or Haas)?
Posted Sep 12, 2012 22:04
Posted Sep 13, 2012 11:42
Certainly, there are aspects of brand management that justify a deep dive - but the core principles (positioning, design, valuation, etc.) can all be addressed through a more general coverage in marketing.
For the specifics, you could always opt for short brand management focused executive education courses at some point.
Certainly, there are aspects of brand management that justify a deep dive - but the core principles (positioning, design, valuation, etc.) can all be addressed through a more general coverage in marketing.
For the specifics, you could always opt for short brand management focused executive education courses at some point.
Posted Apr 04, 2013 16:43
I gather that this isn't high enough to get into Haas or NYU Stern.
What about some other programs that are strong in marketing, that are within my GMAT range? What about USC (Marshall) or Indiana (Kelley)?
I gather that this isn't high enough to get into Haas or NYU Stern.
What about some other programs that are strong in marketing, that are within my GMAT range? What about USC (Marshall) or Indiana (Kelley)?
Posted Apr 04, 2013 17:22
Posted Apr 05, 2013 14:41
Minnesota Carlson might be worth considering as well - it's strong in marketing for retail, if you are interested in that at all.
Minnesota Carlson might be worth considering as well - it's strong in marketing for retail, if you are interested in that at all.
Posted Apr 15, 2013 17:38
Thanks for the recommendation on Minnesota. However, I'm less interested in a purely retail-oriented approach, and more superficially, I'm not that fond of Minneapolis.
I think it's really coming down to Marshall. But I think I'm going to apply to Stern as well - even though my GMAT is a bit low, maybe my background is specialized enough for them to look past the 690.
Thanks for the recommendation on Minnesota. However, I'm less interested in a purely retail-oriented approach, and more superficially, I'm not that fond of Minneapolis.
I think it's really coming down to Marshall. But I think I'm going to apply to Stern as well - even though my GMAT is a bit low, maybe my background is specialized enough for them to look past the 690.
Posted Apr 23, 2013 11:05
I like Stern's essays because they really encourage you to be creative: one of them asks you to "describe yourself to your MBA classmates" (you can respond to this one through artwork or multimedia.) This could work in your favor if you don't like writing cookie-cutter essays (I certainly don't!)
I like Stern's essays because they really encourage you to be creative: one of them asks you to "describe yourself to your MBA classmates" (you can respond to this one through artwork or multimedia.) This could work in your favor if you don't like writing cookie-cutter essays (I certainly don't!)
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