IE School of Social Science - Master in Market Research & Consumer Behavior


Hi All,

I am a market research professional with more than 5 years of experience. Any suggestions on how is the course Master in Market Research & Consumer Behavior from IE University. I am interested in the programme mainly because of the IE brand tag plus I am assuming they must be having good placements going by the stats of IE. Any feedback is welcome.

Thanks

[Edited by dareee_2_b_different on Nov 30, 2015]

Hi All,

I am a market research professional with more than 5 years of experience. Any suggestions on how is the course Master in Market Research & Consumer Behavior from IE University. I am interested in the programme mainly because of the IE brand tag plus I am assuming they must be having good placements going by the stats of IE. Any feedback is welcome.

Thanks
quote
Duncan

Is it taught in Segovia or Madrid? Either way, it's the business school that has the great placement. Surely there must be a better programme taught in Spanish that would cost a fraction of the price?

Is it taught in Segovia or Madrid? Either way, it's the business school that has the great placement. Surely there must be a better programme taught in Spanish that would cost a fraction of the price?
quote

It's in Madrid campus and taught in English ....I am not willing to study in Spanish since I have no knowledge of the language plus I dont want to work in Spain .....It's just that IE is recognized as a Global School and I have heard they provide placements in various parts of Europe more than they provide in Spain ......Do you think this course (with a brand name of IE University) would be helpful for someone who looks for a career in market research field somewhere in anglophone nations or Asia...

It's in Madrid campus and taught in English ....I am not willing to study in Spanish since I have no knowledge of the language plus I dont want to work in Spain .....It's just that IE is recognized as a Global School and I have heard they provide placements in various parts of Europe more than they provide in Spain ......Do you think this course (with a brand name of IE University) would be helpful for someone who looks for a career in market research field somewhere in anglophone nations or Asia...
quote
Duncan

I think IE has a great brand in the Spanish-speaking and Lusophone worlds. I have no idea what placement their school of social science could provide elsewhere, but surely a better-established school, more than a few years old, could be better.

If you don't want to work in Spain, then consider a school with a stronger reputation in market research. The Market Research Society, which is globally respected, accredits six MSc degrees, all in England: https://www.mrs.org.uk/qualifications/masters and three are in triple crown business schools: Aston, Cranfield and Newcastle. All of those are great schools, with broader networks in Asia than IE. British universities have a great reputation in Asia.

PS Newcastle, of course, has campuses in Singapore and Malaysia.

[Edited by Duncan on Dec 01, 2015]

I think IE has a great brand in the Spanish-speaking and Lusophone worlds. I have no idea what placement their school of social science could provide elsewhere, but surely a better-established school, more than a few years old, could be better.

If you don't want to work in Spain, then consider a school with a stronger reputation in market research. The Market Research Society, which is globally respected, accredits six MSc degrees, all in England: https://www.mrs.org.uk/qualifications/masters and three are in triple crown business schools: Aston, Cranfield and Newcastle. All of those are great schools, with broader networks in Asia than IE. British universities have a great reputation in Asia.

PS Newcastle, of course, has campuses in Singapore and Malaysia.
quote

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