The markets for industrial goods and professional services are constantly in flux. That means it is critically important for businesses to develop and maintain a climate of ongoing learning and proactive conduct among all employees.

Over the past decade, China has developed into a global economic power-house and overtaken Germany to become the world?s greatest exporter in 2009. On the one hand, doing business in China is still something quite different than dealing with Western trade partners for Europeans. On the other hand, engaging in economic activities in Europe may be completely novel for many Chinese executives.

To face these challenges from both perspectives, Freie Universität Berlin and Peking University, linked by more than 30 years of partnership, have joined forces to offer you a new part-time executive program: The China-Europe Executive Master of Business Marketing (China-Europe EMBM). The program relies on nearly 30 years of experience in executive management education in the business-to-business realm and the outstanding reputation of the two institutions in both countries.

Interesting programme. I have several questions.

Is this really aimed at executives? It seem to be have a curriculum with many basic and elementary elements (http://www.wiwiss.fu-berlin.de/en/mbm/china_europe_embm/content/required_modules/index.html), so is it a part-time programme aimed at junior managers without much marketing experience more than one for executives?

How long are the residential seminars? The German MBM is four sessions totalling 19 days, so I guess the English-language programme will be the same in total but, since it's five workshops, each of four days? That sounds like a short time for participants to fly around the world...

Both programmes have workshops in September: will there be an opportunity for the two programmes to meet? The EMBM alumni group works only in German: will that change?

There's a nice snapshot of the economics of the programme here:
The school's main website says the programme costs 10k http://www.wiwiss.fu-berlin.de/studium-lehre/master/aufbaustudiengaenge/index.html
The MBM site was updated a couple of weeks ago and now the German-language programme is 14k, and the English-language programme is 22k! In constrast, a 21 day programme at Vlerick is 12k (http://www.vlerick.com/en/programmes/management-programmes/Marketing-Sales/Executive-Master-Class-in-Business-to-Business-Marketing)