NYU Stern Adds MBA Concentration in Digital Marketing

New specialization mixes courses in marketing and information systems

NYU Stern has recently announced plans to add a new MBA specialization in Digital Marketing.

The new specialization, which launches this spring, allows MBA students to take a range of courses in the fields of marketing and digital commerce, and leverages insights from information systems. Some course offerings in this specialization include "Data Mining for Business Analytics," "Social Media for Brand Management ," and "Networks, Crowds, and Markets: Reasoning about a Highly Connected World."

According to the NYU Stern website, the new specialization "provides students with the strategic and analytical skills to guide organizations navigating in a digital world that is overflowing with data on customers, products, and interactions."

For more information, please visit the NYU Stern website.

Comments


Related Business Schools

New York City, New York 146 Followers 238 Discussions

More MBA News

Oct 03, 2019

University of Chicago Launches a Joint MBA / JD Program

Oct 03, 2019

More MBA News

MBA Articles

Plunging MBA Applications in the US is Good News for Europe

Oct 18, 2019

A bleak picture is being painted for the US two-year degree model

MBA Students are Running Real Investment Funds

Oct 11, 2019

Business schools are establishing student-led funds, with many focusing on socially-driven investments

Employer Funding for MBAs: Myth or Reality?

Sep 17, 2019

New data show that a substantial number of MBA candidates are being paid by their employers to pursue a pricey graduate business education, but are there strings attached?

More Articles

Related Top 10 Lists

More Top 10 Lists