NYU Stern Adds MBA Concentration in Digital Marketing

New specialization mixes courses in marketing and information systems

NYU Stern has recently announced plans to add a new MBA specialization in Digital Marketing.

The new specialization, which launches this spring, allows MBA students to take a range of courses in the fields of marketing and digital commerce, and leverages insights from information systems. Some course offerings in this specialization include "Data Mining for Business Analytics," "Social Media for Brand Management ," and "Networks, Crowds, and Markets: Reasoning about a Highly Connected World."

According to the NYU Stern website, the new specialization "provides students with the strategic and analytical skills to guide organizations navigating in a digital world that is overflowing with data on customers, products, and interactions."

For more information, please visit the NYU Stern website.

Comments


Related Business Schools

New York City, New York 139 Followers 235 Discussions

More MBA News

Nov 30, 2018

Darden and Johns Hopkins Launch New Dual Degree Program

Nov 30, 2018

More MBA News

MBA Articles

The 10 Most Popular MBA Specializations

Students and employers are demanding curriculum changes, but could niche knowledge become obsolete in an era of rapid change?

Do you Need a High GPA to Get Into a Top MBA?

A GPA below 3.5 can stymy applications to the top schools, but there are ways to offset poor college grades

MBA School Choice: Yale SOM Vs. Dartmouth Tuck

Urban Yale attracts a more eclectic, varied student body. Rural Tuck is a more traditional MBA course

More Articles

Related Top 10 Lists

More Top 10 Lists