NYU Stern Adds MBA Concentration in Digital Marketing

New specialization mixes courses in marketing and information systems

NYU Stern has recently announced plans to add a new MBA specialization in Digital Marketing.

The new specialization, which launches this spring, allows MBA students to take a range of courses in the fields of marketing and digital commerce, and leverages insights from information systems. Some course offerings in this specialization include "Data Mining for Business Analytics," "Social Media for Brand Management ," and "Networks, Crowds, and Markets: Reasoning about a Highly Connected World."

According to the NYU Stern website, the new specialization "provides students with the strategic and analytical skills to guide organizations navigating in a digital world that is overflowing with data on customers, products, and interactions."

For more information, please visit the NYU Stern website.

Related Business Schools

New York City, New York 178 Followers 249 Discussions

More MBA News

Feb 07, 2024

London Business School Announces New 1-Year MBA

Feb 07, 2024

More MBA News

MBA Articles

Which MBA Programs Offer the Best Value?

May 29, 2024

When considering an MBA, the return on investment (ROI) is a crucial factor. Prospective students want to know that the time, effort, and financial resources they pour into their education will yield significant career benefits.

How Do They Compare: MBA Programs in Europe and Asia

May 15, 2024

From tuition fees to curriculums, the considerations that prospective students should weigh when choosing between doing an MBA in Europe or Asia.

Home Advantage: Why More MBA Candidates are Choosing Local Programs

May 10, 2024

As the cost of pursuing an MBA abroad continues to rise, some students are turning to local programs for a more affordable education.

More Articles

Related Top 10 Lists

More Top 10 Lists