Hi,

Could I get some advice on the placements for the MSc Marketing & Creativity at ESCP? Many graduates (whom I found on LinkedIn) of this course seem to be working in Paris or other European countries, and that doesn't look good for me since I don't speak French or any other European languages. I'm specifically looking at working in an English-speaking country, and the MSc course at ESCP interests me because of its curriculum and duration. I don't have any relevant experience in marketing, so I believe it's essential I look at extensive courses with more practical learning.

Also, could I get some insight into how the ESCP admissions committee views candidates who are considering a career change to marketing, the ones who don't have prior experience in the field?

If not the ESCP MSc, which other courses would be preferable for a candidate with no prior marketing experience? I have been working for around 4.5 years now, and a few schools that I reached out to for a profile review, recommended an MBA over a master's because of the number of years of my work ex I'm guessing. However, I don't have much managerial experience that top-ranked schools look for. My academic GPA is good (9/10), and maybe along with a high GMAT score, I could try my luck with MBA, but it feels a bit far-fetched which is why I decided an MSc might be a better option.

Please share your thoughts.

[Edited by zoyab on Jun 07, 2022]

Which schools did you reach out to? Look at the schools at the top of this list: https://www.best-masters.co.uk/ranking-master-in-united-kingdom/master-marketing.html If those are the ones recommending an MBA, they might be correct. 

[Edited by Duncan on Jun 06, 2022]

Hey Mr. Duncan, thank you for your response. 

Of the list that you have shared, I reached out to Manchester, Cranfield, and Edinburgh. Cranfield and Edinburgh said I should consider their MBA programs, Manchester said my profile is not fit for their MBA and asked me to look at their master's. 

I sent my resume to UCD as well for their marketing degree; they said I could apply, and I later inquired if I'd be eligible for their MBA but I haven't heard from them regarding that yet. 

I also sent my resume to EDHEC and ESSEC. EDHEC got back to me saying I should look at their MBA. And I'm yet to hear from ESSEC. 

https://www.best-masters.co.uk/ranking-master-in-united-kingdom/master-marketing.html

[Edited by zoyab on Jun 06, 2022]

Look more closely. That is a ranking of marketing masters, not MBAs. Manchester is ranked above Aston. 

Ah, but on the full-time MBA page it does rank Aston above Manchester. That is ridiculous.  

Ah, but on the full-time MBA page it does rank Aston above Manchester. That is ridiculous.  

Anyone reading this, who can help, please give me some advice.  

That ranking comes from Eduniversal.

Pro: that methods does that it claims

Cons: that method does what it claims.

So, read about the method and see if it works for you. It's not a ranking of the schools best for you and you only with your unique needs. ESCP is certainly a marginal player in the UK and you have seen that the campus there is mostly for foreigners wanting a bit of London experience before returning home, but without being in the UK education system.

Even if that course is perfectly designed if your goal is to work in the UK you want to find a UK school with an MSc or MBA that places people well into your target role and industry.   

[Edited by StuartHE on Jun 08, 2022]

Thank you, Mr. Stuart! Yes, with some research over the last few days, I've come to learn that ESCP is not the best choice for the UK job market. So, like you have suggested I will look at other schools. 

That ranking comes from Eduniversal.

Pro: that methods does that it claims

Cons: that method does what it claims.

So, read about the meth and see if it works for you.   

Even if that course if perfectly designed, if your goal is to work in the Uk you want to find a UK school with an MSc or MBA that places people well into your target role and industry.   

Dutch consumers speak Dutch, so you really need to speak the local language to do marketing.
Remember that the MBA is a general management degree. If you want a functional role in marketing, a CIM qualification or a MSc in marketing might be more useful than an MBA. Arguably the most respected degree at RSM, for example, is its MSc in corporate communication. 

I'm sorry, I didn't quite understand this bit though. Could you maybe explain the pro and con again if that's alright? 

Oh, alright. Thank you for explaining that. I think I have a slightly better idea now. A quick final question: Are there other websites or resources that provide holistic information about marketing and MBA courses, other than the FT? 

[Edited by zoyab on Jun 09, 2022]

I don't think that even the FT has holistic information about marketing courses. 

I don't think that even the FT has holistic information about marketing courses. 

I guarantee it is way easier to find an english speaking job in the Netherlands than France.  
Take rankings with a grain of salt and ideally take your degree in the country you would like to settle post MBA or MSc. 
Good luck :)

[Edited by Andy776 on Jun 13, 2022]

If you spend more time to focus on goals then the stress becomes more manageable. Build up a working hypothesis about where you can be valuable and where fits with your values and aspirations. Then test it to see if there are programs that seem to be able to move people into those roles, and what experience and language skills they need. Without local language skills you might want to focus on digital and analytics opportunities. 

I guarantee it is way easier to find an english speaking job in the Netherlands than France.  
Take rankings with a grain of salt and ideally take your degree in the country you would like to settle post MBA or MSc. 
Good luck :)