Dear colleagues.

My name is Alex, chinese, I need your advice to help me to make a decision.

>Background:
12 years working experiences in a China Top Automotive Company as Director for project and product management for Connected car.
Now studying in IE business school for EMBA.
Planning in 2024 for a DBA as my next target.

I was writting my own book about prodcut desgin and development which will be published in 1 year.

>Question:
which business school is recommended? IE or SDA Bocconi or others?
(Busy in work in China, need to find a blended or on line program in Top Business School in Europe)

>Career planning:
working in Automotive in future in the company and part time teaching in University.

Many thanks.

I would really stop and ask why would you want a DBA when (1) a PhD is more respected and much cheaper, and more importantly (2) a qualification in university teaching, like the UoL certificate, is more useful than a PhD for your goal. https://www.london.ac.uk/courses/learning-teaching 

In your position, I think a much faster route to your goal will be to take a teaching qualification, look for a tiny online teaching or tutoring job to get experience, and then start directly to research. You could start a write a journal article in the form of a literature review, by reading and writing summaries of the top journal articles on your topic, and then structuring them. The UoL has a great MOOC: https://www.coursera.org/learn/research-methods after that hire an academic in your field to mentor you on qualitative or quantitive research as you do the literature review.

If you want to move into academia full time, which journals you are published in matters much more than where you studied. The top scholars in your field will be distributed globally, and might not be at IE or Bocconi. In that case a PhD by published work would be much more credible. 

[Edited by Duncan on Feb 26, 2023]

I would really stop and ask why would you want a DBA when (1) a PhD is more respected and much cheaper, and more importantly (2) a qualification in university teaching, like the UoL certificate, is more useful than a PhD for your goal. https://www.london.ac.uk/courses/learning-teaching 

In your position, I think a much faster route to your goal will be to take a teaching qualification, look for a tiny online teaching or tutoring job to get experience, and then start directly to research. You could start a write a journal article in the form of a literature review, by reading and writing summaries of the top journal articles on your topic, and then structuring them. The UoL has a great MOOC: https://www.coursera.org/learn/research-methods after that hire an academic in your field to mentor you on qualitative or quantitive research as you do the literature review.

If you want to move into academia full time, which journals you are published in matters much more than where you studied. The top scholars in your field will be distributed globally, and might not be at IE or Bocconi. In that case a PhD by published work would be much more credible. 

You don't need a PhD or a DBA unless you want to be a full time academic. 

I suggest you speak to an academic about this.