I am planning to apply to the MSc marketing at the Schulich School of Business, the program is new (was launched in February 2018) and therefore there isn’t any data in the content quality and also on the post graduate recruitment.

I wish to work in consulting/business development with a tech company after graduating, moreover I wish to work in North America in the long term, will this masters be the right choice for me?

Thanks!

I am planning to apply to the MSc marketing at the Schulich School of Business, the program is new (was launched in February 2018) and therefore there isn’t any data in the content quality and also on the post graduate recruitment.

I wish to work in consulting/business development with a tech company after graduating, moreover I wish to work in North America in the long term, will this masters be the right choice for me?

Thanks!

It looks very lightweight to me in comparison with the MSc marketing options at Queens and HEC Montreal, or the MSc in business analytics at Ivey, where the options can be used to focus on marketing. I really think that the York emphasis on digital marketing reflects the deep interest of applicants in creative B2C digital marketing. However, most marketing jobs are B2B or B2B2C. Consumer marketing roles are more likely to go to Canadians, who know the culture and often can work bilingually more easily.

PS Strong, formal, skills in project management, data analysis, market research and team working are harder to learn on the job.

[Edited by Duncan on Apr 17, 2018]

Queens https://smith.queensu.ca/grad_studies/MSC/areas_of_specialization/marketing.php
HEC http://www.hec.ca/programmes/maitrises/maitrise-marketing/structure/index.html
Ivey https://www.ivey.uwo.ca/msc/program-overview/business-analytics/
Schulich http://schulich.yorku.ca/programs/mmkg/

Thank you so much for your response.

I understand the your point and did take a look at the other options. However, given that I wish to work in business development/ product strategy with a tech company or with work with a consulting firm, do you think attending the Schulich program will be of value to me? Or do you think that the content of the Schulich program will be irrelevant to my ambition?

[Edited by KD Pathak on Apr 17, 2018]

I think it will be not as valid for you as an MSc in management or project management. Look again at the Ivey course for comparison.

To work in Consulting you either need an industry expertise or a functional expertise. Lot of it depends on your previous work experience, and of course, the brand name of the school+program > if these act as a feeder to consulting firms.

Business development is very different from Product strategy. Different skills are at play. You are trying to hit too many birds with a single stone.

1) For long term employment you need to look at post MBA Visa issues against your nationality.

2) For employability you need to address skill gap. Skills that your target job requires, skills that you currently have.
2a. Your MS / MBA whatever should allow you to close that skill gap.
2b. Data Analytics is pretty hot nowadays, but you might have to start at an analyst level earning a mere $60,000 (USD) or $50,000 (CAD)

3) Content of any program has little relevance to ambition. Applicability of the content is what matters.

Hope it helps!

To work in Consulting you either need an industry expertise or a functional expertise. Lot of it depends on your previous work experience, and of course, the brand name of the school+program > if these act as a feeder to consulting firms.

Business development is very different from Product strategy. Different skills are at play. You are trying to hit too many birds with a single stone.

1) For long term employment you need to look at post MBA Visa issues against your nationality.

2) For employability you need to address skill gap. Skills that your target job requires, skills that you currently have.
2a. Your MS / MBA whatever should allow you to close that skill gap.
2b. Data Analytics is pretty hot nowadays, but you might have to start at an analyst level earning a mere $60,000 (USD) or $50,000 (CAD)

3) Content of any program has little relevance to ambition. Applicability of the content is what matters.

Hope it helps!

I have no way of knowing the answer to that question. This should be directed to their Career Services.
Usually MSc or MiM type of programs are designed for students with less than 1 year of professional experience.

Why not do something more general given that your interests are rather broad and not related specifically to marketing? Queen's and UBC have great Master's in Management programs, for example.