The University of Oregon's Lundquist College of Business (UO) has announced that it will launch a new master's degree with a focus on sports product management, beginning this fall.
According to a UO press release, students in the new Master of Science in Sports Product Management will learn the complete sports product life cycle; the program will feature a focus on innovation, international markets, and sustainability.
Notably, the MS in Sports Product Management will be delivered not on UO's main campus in Eugene, but in Portland, which is some 100 miles north. The location offers significant opportunities for networking with sports product companies, with headquarters of Nike, adidas, and Columbia Sportswear in the Portland metro area. The state of Oregon hosts at least 800 companies in the sector.
And indeed, the program will offer some opportunities for real-world experience, with internship and project components included as part of the curriculum.
The new MS in Sports Product Management will be delivered over six, 10-week sessions. The total program length is 18 months.
According to the UO website, graduates of the program will be prepared to enter a number of different types of positions, including roles in product line management, sports brand management, and product costing, among others.
Potential MBA students interested in a career in sports management can also look across the city for another option: Portland State University's MBA program offers a certificate in the "Athletic and Outdoor Industry."
Other, somewhat related options exist in other parts of the country. San Diego State University, for instance, offers an MBA program in Sports Business Management; and last year, the University of Miami School of Business announced that it would launch a new Master's in Sport Administration, which is delivered entirely online.
The new program from UO is set to launch in September. Applicants should have an undergraduate degree (the fields of engineering, design, bio-mechanics, human physiology, or business are preferred, but not required,) along with at least two years of work experience.
For more information, please see the UO news release announcing the launch of the new Master of Science in Sports Product Management.
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