Cornell University's School of Hotel Administration and the China Europe International Business School (CEIBS) have announced that they will launch a dual-degree MBA/Master of Management in Hospitality (MMH).
The program will take two years to complete. One year will be spent on Cornell's Ithaca, New York campus doing coursework for the MMH program, while the other year will be spent in Shanghai completing the MBA. Students can begin the program either at CEIBS or Cornell.
The new joint MBA/MMH program aims to help graduates land jobs in China's growing hospitality sector. "As the Chinese middle class grows, domestic hospitality companies are building new brands, and international brands are expanding into the country," says Michael D. Johnson, dean of Cornell's School of Hotel Administration.
Indeed, a recent report by AT Kearney found that "China's hotel industry has experienced meteoric growth," and that there are now signs that the growth will slow down. The report predicts that over the next 10 years, China's hospitality industry will be valued at $100 billion, and operate some 6.3 million hotel rooms in the country.
To meet the needs for managers in this sector, the MBA/MMH program is set to provide a range of management and hospitality curriculum. Courses are set to cover topics in operations management, organizational behavior, corporate finance, marketing, properties development and planning, managerial communication, human resource management, responsible leadership and governance, and more, according to a statement from Cornell.
During the summer between the first and second years of the program, students will also have the opportunity to pursue an internship in a hospitality or service related company.
Applicants who are interested in the Cornell-CEIBS MBA/MMH program must apply to and be accepted to both programs individually. The first intake is set to launch in the fall of 2015.
For more information, please see the Cornell press release announcing the launch of the Cornell-CEIBS MBA/MMH program.
Photo: "Raffles Beijing Hotel in Beijing, China," Harry Lawford / Creative Commons