INSEAD Announces "Blue Ocean Strategy" MBA Certificate

Required classes will be offered in both the Fontainebleau and Singapore campuses

INSEAD has announced plans to offer a certificate in "Blue Ocean Strategy" to its MBA participants.

The certificate can be obtained by taking three specialized courses, which were developed around the business strategy book titled The Blue Ocean, that was co-authored by INSEAD professors W. Chan Kim and Renee Mauborgne.

The Blue Ocean, both the book and the certificate, promotes creating new market space or "Blue Ocean" rather than competing in an existing industry.

The book was published in 2005, and has since sold more than 2 million copies.

For more information, please visit INSEAD's website.

Photo: Simppi20 / Creative Commons (cropped and rotated)

Comments


Related Business Schools

Fontainebleau, France 58 Followers 273 Discussions
Singapore 27 Followers 169 Discussions

More MBA News

Dec 11, 2018

Businessweek Publishes 'Global' MBA Ranking

Dec 11, 2018

More MBA News

MBA Articles

MBA Applications: What to do When You Are Waitlisted

Being placed on a waitlist is stressful, but there are things to do to boost your chances of admission

MBA School Choice: NUS Vs. Nanyang

Singapore provides natural advantages and career opportunities, but which MBA in the city-state is right for you?

The 10 Most Popular MBA Specializations

Students and employers are demanding curriculum changes, but could niche knowledge become obsolete in an era of rapid change?

More Articles

Related Top 10 Lists

More Top 10 Lists