INSEAD Announces "Blue Ocean Strategy" MBA Certificate

Required classes will be offered in both the Fontainebleau and Singapore campuses

INSEAD has announced plans to offer a certificate in "Blue Ocean Strategy" to its MBA participants.

The certificate can be obtained by taking three specialized courses, which were developed around the business strategy book titled The Blue Ocean, that was co-authored by INSEAD professors W. Chan Kim and Renee Mauborgne.

The Blue Ocean, both the book and the certificate, promotes creating new market space or "Blue Ocean" rather than competing in an existing industry.

The book was published in 2005, and has since sold more than 2 million copies.

For more information, please visit INSEAD's website.

Photo: Simppi20 / Creative Commons (cropped and rotated)

Comments


Related Business Schools

Fontainebleau, France 63 Followers 289 Discussions
Singapore 31 Followers 169 Discussions

More MBA News

Dec 03, 2020

Mannheim Business School Launches Analytics Master's Program

Dec 03, 2020

More MBA News

MBA Articles

A Second Language is an Asset for International MBA Students

Jan 15, 2021

In some countries, fluency in the local lingo is a perquisite for a job in business

Uncovering the Bright Spots in the Post-MBA Pandemic Job Market

Dec 30, 2020

For MBA students, there is a staple store of recruitment opportunity in 2021

Business Schools Explore a Future Beyond the GMAT

Dec 12, 2020

As MBA programs waive the GMAT, business schools are debating the future of standardized testing

More Articles

Related Top 10 Lists

More Top 10 Lists