INSEAD Announces "Blue Ocean Strategy" MBA Certificate

Required classes will be offered in both the Fontainebleau and Singapore campuses

INSEAD has announced plans to offer a certificate in "Blue Ocean Strategy" to its MBA participants.

The certificate can be obtained by taking three specialized courses, which were developed around the business strategy book titled The Blue Ocean, that was co-authored by INSEAD professors W. Chan Kim and Renee Mauborgne.

The Blue Ocean, both the book and the certificate, promotes creating new market space or "Blue Ocean" rather than competing in an existing industry.

The book was published in 2005, and has since sold more than 2 million copies.

For more information, please visit INSEAD's website.

Photo: Simppi20 / Creative Commons (cropped and rotated)

Comments


Related Business Schools

Fontainebleau, France 67 Followers 302 Discussions
Singapore 33 Followers 171 Discussions

More MBA News

Sep 27, 2022

e-Fellows to Host Two In-Person Sessions in Germany with Top Business Schools

Sep 27, 2022

More MBA News

MBA Articles

Germany is a Rising Force in Business Education

Nov 21, 2022

After a slow start, Germany’s MBA schools are thriving and aiming to compete on the world stage

The MBA Job Market is Robust, Despite Economic Headwinds

Nov 03, 2022

Even as the threat of recession increases, job-seeking MBA graduates still have the upper hand in a tight labor market

Why the Part-time MBA has a Bright Future

Oct 18, 2022

Often undervalued, these flexible degrees are gaining in appeal as the job market tightens

More Articles

Related Top 10 Lists

More Top 10 Lists