MSc Digital Marketing - UCD or Trinity Business School


Hi All,

I am planning to enroll for MSc in Digital Marketing from Ireland (suggestions for business schools based in any other country are most welcome).

Background:
I have 8 years of working experience in marketing consulting and product marketing. At present, I am leading a team in India.
I have completed my full-time MBA from Birmingham Business School. Although, the MBA curriculum was challenging, unfortunately, nothing much was offered in terms of marketing and especially digital marketing and therefore, I would like to upgrade my knowledge by pursuing a full-time digital marketing focused or marketing focused (with strong modules of digital) masters degree.

As of now, I have shortlisted two business schools i.e. Trinity Business School and UCD.
I would be grateful for any help in making my choice. Also, any reviews of MSc Marketing Management and Digital from ESSEC Singapore?

My goal is to work in Ireland for a few years preferably at a mid-level manager position in a service/product marketing company.

I tried talking to alumni from both the business schools on Linkedin, but it seems they are very loyal to their respective business school. Trinity students/alumni vouch for Trinity, UCD alumni/students vows for UCD, which leads to more confusion.

P.S. I am an Indian citizen.

[Edited by Abul Hasan on Nov 21, 2018]

Hi All,

I am planning to enroll for MSc in Digital Marketing from Ireland (suggestions for business schools based in any other country are most welcome).

Background:
I have 8 years of working experience in marketing consulting and product marketing. At present, I am leading a team in India.
I have completed my full-time MBA from Birmingham Business School. Although, the MBA curriculum was challenging, unfortunately, nothing much was offered in terms of marketing and especially digital marketing and therefore, I would like to upgrade my knowledge by pursuing a full-time digital marketing focused or marketing focused (with strong modules of digital) masters degree.

As of now, I have shortlisted two business schools i.e. Trinity Business School and UCD.
I would be grateful for any help in making my choice. Also, any reviews of MSc Marketing Management and Digital from ESSEC Singapore?

My goal is to work in Ireland for a few years preferably at a mid-level manager position in a service/product marketing company.

I tried talking to alumni from both the business schools on Linkedin, but it seems they are very loyal to their respective business school. Trinity students/alumni vouch for Trinity, UCD alumni/students vows for UCD, which leads to more confusion.

P.S. I am an Indian citizen.
quote
Duncan
I don't see the link between an MSc and a mid-level management position. Middle managers will not be dealing with the functional aspects of DM tools. They will be setting goals and objectives, motivating staff, dealing with clients or stakeholders. What is the specific skills gap you need to close and do people from these courses go into similar roles?
I don't see the link between an MSc and a mid-level management position. Middle managers will not be dealing with the functional aspects of DM tools. They will be setting goals and objectives, motivating staff, dealing with clients or stakeholders. What is the specific skills gap you need to close and do people from these courses go into similar roles?
quote
Thanks for the response, Duncan. Much appreciated!

I am hoping to gain skills such as data analytics, understand the technologies behind digital marketing, how to measure the effectiveness of digital marketing campaign, and gaining insight on how to deal with challenges around digital business models.

Basically, I have been into new product launch, market segmentation, consumer behavior research etc for the clients. However, I have not really touched the digital side of the marketing. So I feel I sometimes miss out on certain opportunities even which are not so specific to digital marketing profile (let's say marketing manager), demands a comprehensive knowledge of digital marketing tools etc.
Moreover, call it a psychological thing, but after my MBA I felt the need to do one more specialized masters and marketing being the obvious degree.
I understand not many graduates of MSc would be going into mid-level managerial roles. On the other hand, I also believe not many students would have 8 years of work experience and an MBA. The point I am trying to make here is that when I'll be out in the market looking for a job, of course, my last degree would be specific to marketing/digital marketing, but at the same time obviously, I would be targeting MBA level roles as well (in marketing). I believe an MBA from a well-known UK University (University of Birmingham), paired with a specialized marketing degree and my work experience of 8 years (including 4.5 years in team management) would allow me to pass my application for the comparatively senior positions than most of the students in the MSc cohort.

Lastly, from my experience of studying in the UK, I think job placements in Europe doesn't work like Asia, India in particular. In fact, there is no job placements but a career service. So anyway, I can avoid the risk of being an applicant for jobs which requires fresh graduates. When I would be sending my application to the recruiters on my own, I would be targeting mid-level positions and leveraging not just on my MSc degree but also on my MBA and experience of working with consulting firms. So MSc would be like a cherry on the cake and not my only defining credential.

My apologies if the post got too long, I just wanted to draw a very honest image of my thinking process. I understand not many would find it logical to go for an MSc post MBA. Nonetheless, I really want to spend 1 more year studying and gaining some new skills.
I made my choice of Birmingham Business School based on a discussion with you here - 2 years back, and I am really thankful since overall my experience was amazing. I would be grateful if I could get some more help in choosing another masters degree.

P.S. - Something I have learned from you - as long as you are attending school, not just to collect degrees, learning is a never-ending process.
Of course, I know you went to so many prestigious Universities/B-schools.

Best!
Abul

[Edited by Abul Hasan on Nov 22, 2018]

Thanks for the response, Duncan. Much appreciated!

I am hoping to gain skills such as data analytics, understand the technologies behind digital marketing, how to measure the effectiveness of digital marketing campaign, and gaining insight on how to deal with challenges around digital business models.

Basically, I have been into new product launch, market segmentation, consumer behavior research etc for the clients. However, I have not really touched the digital side of the marketing. So I feel I sometimes miss out on certain opportunities even which are not so specific to digital marketing profile (let's say marketing manager), demands a comprehensive knowledge of digital marketing tools etc.
Moreover, call it a psychological thing, but after my MBA I felt the need to do one more specialized masters and marketing being the obvious degree.
I understand not many graduates of MSc would be going into mid-level managerial roles. On the other hand, I also believe not many students would have 8 years of work experience and an MBA. The point I am trying to make here is that when I'll be out in the market looking for a job, of course, my last degree would be specific to marketing/digital marketing, but at the same time obviously, I would be targeting MBA level roles as well (in marketing). I believe an MBA from a well-known UK University (University of Birmingham), paired with a specialized marketing degree and my work experience of 8 years (including 4.5 years in team management) would allow me to pass my application for the comparatively senior positions than most of the students in the MSc cohort.

Lastly, from my experience of studying in the UK, I think job placements in Europe doesn't work like Asia, India in particular. In fact, there is no job placements but a career service. So anyway, I can avoid the risk of being an applicant for jobs which requires fresh graduates. When I would be sending my application to the recruiters on my own, I would be targeting mid-level positions and leveraging not just on my MSc degree but also on my MBA and experience of working with consulting firms. So MSc would be like a cherry on the cake and not my only defining credential.

My apologies if the post got too long, I just wanted to draw a very honest image of my thinking process. I understand not many would find it logical to go for an MSc post MBA. Nonetheless, I really want to spend 1 more year studying and gaining some new skills.
I made my choice of Birmingham Business School based on a discussion with you here - 2 years back, and I am really thankful since overall my experience was amazing. I would be grateful if I could get some more help in choosing another masters degree.

P.S. - Something I have learned from you - as long as you are attending school, not just to collect degrees, learning is a never-ending process.
Of course, I know you went to so many prestigious Universities/B-schools.

Best!
Abul
quote
Duncan
I think you can get what you want to with MOOCs or Google's online training. An MSc will always be first and foremost a process of scholarship focussed on what is proven in peer research.

[Edited by Duncan on Nov 22, 2018]

I think you can get what you want to with MOOCs or Google's online training. An MSc will always be first and foremost a process of scholarship focussed on what is proven in peer research.
quote

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