Several people have asked me what separates me from other MBA Admissions Consultants. Here is my response.


1. I stand for having a clear process but being very personal in my approach. I stand against cookie cutter recommendations. Your strengths, life and goals are unique.

2. I stand for stating real goals and pursuing your real dreams. I stand for you getting out of business school set on a path to ultimate fulfillment. I stand against creating a strategy that does not feel personal to you. I stand against being short sighted in this process.

3. I stand for using a coaching approach to this work rather than a consulting approach. Becoming curious about my clients always pays off. I stand against a one-way communication where I am forcing my views and recommendations upon you.

4. I stand for doing a bit of hand-holding. Making sure you are doing the thing. Getting specific about how to proceed. I stand against “high level input” that you can’t easily implement that leaves more questions than answers.

5. I stand for doing the research myself and I stand for my clients doing the research as well. That means speaking to people you don’t know who can inform and guide you regarding career and school choices. I stand against being unwilling to get granular, or check assumptions and instead fly blind, hoping for the best.

6. I stand for clear, direct and plain language. I stand for transparency in your words. I stand against flowery language that obscures the main idea and thwarts your communication objective.

7. I stand for being all-in for all my clients. I stand for being invested in the process and the outcomes of our work together. I stand against collecting money from you without delivering value. I stand against taking advantage of hopeful and sometimes desperate applicants.

8. I stand for my clients being all-in as well. I stand for them leaning into my expertise, being coachable, trusting what I say and doing the work on time. I stand against clients picking out only what they like, or doing the work last minute, because that means the outcome will be unpredictable if they do this.

9. I stand for integrity and honest communication in every form. I stand for delivering honest feedback and receiving honesty in return from my clients. I stand against telling you what I think you want to hear. I stand against you telling me what you think I want to hear.

10. My values are authenticity, self-expression and playfulness. I stand for having some fun with this, and breaking things up with a bit of levity. I stand against taking ourselves too seriously.

11. Most of all, I stand for this process being transformative. I am a life coach who happens to know a lot about marketing, editing, and business school. MBA applications are my container for client transformation. I stand against this process being just a means to the end of getting an admit. And because of the transformation you experience under my care, we get lots of admits.

I'm a bit confused by this. is there any MBA admissions advisor who would not say exactly that? Like where is the advisor who will say:1. I know the best school for you without asking questions.2. I know what you should do without needing to know your goals.3. I will tell you want to, do rather than ask you questions.4. I will not make recommendations.5. I don't look for useful information.6.  You need a 150 TOEFL score to work with me.etc...
Honestly, isn't it a bit silly to claim that you are the only consultant to do these things, when all your competitors say the same thing?
Like.... imagine if your client said to a school: what separates me from other MBA candidates is that I am ethical, I believe in being a coach not a boss, I believe in diversity and opportunity, I think business can be a force for good, I think there is no I in TEAM... honestly, that is not going to help anyone, is it? 

Stuart why are you being a hater on all of my posts? What is your motivation to do that? What could you stand to gain from that? 

I'm a bit confused by this. is there any MBA admissions advisor who would not say exactly that? Like where is the advisor who will say:1. I know the best school for you without asking questions.2. I know what you should do without needing to know your goals.3. I will tell you want to, do rather than ask you questions.4. I will not make recommendations.5. I don't look for useful information.6.  You need a 150 TOEFL score to work with me.etc...
Honestly, isn't it a bit silly to claim that you are the only consultant to do these things, when all your competitors say the same thing?
Like.... imagine if your client said to a school: what separates me from other MBA candidates is that I am ethical, I believe in being a coach not a boss, I believe in diversity and opportunity, I think business can be a force for good, I think there is no I in TEAM... honestly, that is not going to help anyone, is it? 

Overreact much? I'm commented on two of your posts. Why not engage with what I am asking.
Isn't it a bit silly to claim that you are the only consultant to do these things, when all your competitors say the same thing?

If an applicant used the same approach, would it really help their application?