Hi

Please help me choose between the two below:

1. Lancaster (MSc Advanced Marketing Management)

2. Alliance Machester (MSc Business Analytics and Strategic Management)



I have a fairly good work experience in marketing and hence looking for an advanced programme that covers more than the basics of management. The Lancaster programme says it's meant for graduates with fairly good work experience even though the course module looks a little generic. Alliance MSc, it looks like is meant for fresh graduates. However I have seen Alliance rank much higher than Lancaster in most B School rankings like QS and Eduniversal.



So if I have to choose between the two, which one would you recommend based on my career goals:

1. Ease of finding a job post study. I am keen on joining a marketing consultancy or find a job in marketing with a reputed company.

2. In terms of recognition, are both these courses and universities at par or would you recommend one over the other.



Also is the Advanced Marketing Management at Lancaster really an advanced marketing programme in terms of curriculum or is it just a terminology given to the programme.



Any advice would be helpful.



Thank you

[Edited by Rian L on Jun 07, 2021]

Maybe I am missing something. If you want to work in marketing then take a degree in marketing. The Manchester course is in business analysis, and has no marketing content. 

I was under the impression that, the programme at Alliance will still help me build my strategic skills. Since I have experience in marketing, I thought that coupled with the strategic skills from this programme will help me make a career in marketing consultancy. But I see your point now. 

I am clear that I want to be in marketing and not other aspects of consulting like finance or operations. Hence I guess Lancaster will make better sense for me? Would that be your recommendation?
Also, how will the Lancaster programme compare to the Strategic Marketing Management MSc at Aston? 

Search LinkedIn for marketing + degree in entry-level jobs with salaries over £30. https://www.linkedin.com/jobs/search/?f_E=2&f_SB2=42&geoId=101165590&keywords=marketing%20degree&location=United%20Kingdom&sortBy=R Look for the most mentioned skills. Subtract the ones you have to find the skills gap. Focus your studies there. 

Also, if you have experience in marketing look at the Cranfield MSc in strategic marketing and the UCD MSc in marketing practice. 

I don't think you'll get into a strategy role, but perhaps the closest would be into social or advertising campaign planning, or a product management role. Either way, pick the role and so as specialised and quant/hard skills based as possible. For analytics, find a tech-focussed business analytics course. The same with planning: a focus focussed on digital marketing. 
COnsider, for example, the content of these courses:

https://www.bradford.ac.uk/courses/pg/digital-and-strategic-marketing/
https://www.westminster.ac.uk/marketing-courses/2021-22/september/full-time/digital-marketing-management-msc#overview
https://www.kent.ac.uk/courses/postgraduate/1232/digital-marketing-and-analytics

Of course, a strategy role all hinges onyour past experience and whether you can hit the ground running in such a role. If you can. do you need an MSc. I'd certainly look for solid, hands-on tech content as at https://www.cass.city.ac.uk/study/masters/courses/marketing-strategy-and-innovation