MSc in Marketing in ESADE or Bocconi?


Steph111

Hello!
I've been accepted in both ESADE and Bocconi in the MSc in Marketing, and don't know which to accept. I don't speak neither of the two languages and most preferably I would like to pursue a career in consulting in the UK. I have done a lot of research about both schools but there aren't many topics focusing on the marketing masters of these universities. I know for example that Bocconi is a better choice for finance and IB in London, but I wonder if this tendency changes for consultancy and marketing (since ESADE's marketing is ranked #1 in Europe apparently)

Does anyone have further knowledge on that? Any further insight on the courses, professors, schools etc. are very very welcomed!

Hello!
I've been accepted in both ESADE and Bocconi in the MSc in Marketing, and don't know which to accept. I don't speak neither of the two languages and most preferably I would like to pursue a career in consulting in the UK. I have done a lot of research about both schools but there aren't many topics focusing on the marketing masters of these universities. I know for example that Bocconi is a better choice for finance and IB in London, but I wonder if this tendency changes for consultancy and marketing (since ESADE's marketing is ranked #1 in Europe apparently)

Does anyone have further knowledge on that? Any further insight on the courses, professors, schools etc. are very very welcomed!
quote
Duncan

I don't see how these options will give you much leverage in the UK. Did you consider ESCP Europe's London campus? Lancaster, Cranfield, Birmingham, Edinburgh are all good options too.

I don't see how these options will give you much leverage in the UK. Did you consider ESCP Europe's London campus? Lancaster, Cranfield, Birmingham, Edinburgh are all good options too.
quote
Inactive User

Just curious: why pursue an MSc in Marketing if you want to go into consulting?

Just curious: why pursue an MSc in Marketing if you want to go into consulting?
quote
Steph111

Thank you for your replies! I don't want to do general consulting, but specialize only on marketing, digital/e-commerce etc.

My current aim is to work in the UK, but I surely don't want to limit myself there. I'm thinking that a program from a top business school with more international exposure and contacts would be better in the long run, career-wise and salary-wise. Also, I want to keep an open door in the distant future for an MBA, that's why I thought that Bocconi and ESADE are better choices than the ones Duncan mentioned. (I also applied at Manchester, but until now I thought it's going to be the first I'll reject)

Thank you for your replies! I don't want to do general consulting, but specialize only on marketing, digital/e-commerce etc.

My current aim is to work in the UK, but I surely don't want to limit myself there. I'm thinking that a program from a top business school with more international exposure and contacts would be better in the long run, career-wise and salary-wise. Also, I want to keep an open door in the distant future for an MBA, that's why I thought that Bocconi and ESADE are better choices than the ones Duncan mentioned. (I also applied at Manchester, but until now I thought it's going to be the first I'll reject)
quote
Duncan

Take a UK MSc (you'll meet the world in the classroom), learn languages along the way and then study abroad for your MBA. ESCP gives you a pan-European network.

[Edited by Duncan on Jan 23, 2017]

Take a UK MSc (you'll meet the world in the classroom), learn languages along the way and then study abroad for your MBA. ESCP gives you a pan-European network.
quote
Steph111

Indeed the ESCP program and modules seem very interesting. However I am still questioning the possibility of entering the consulting industry, since for example it's only the 10% of the '15 class vs. the 20% of ESADE.

Apart from that, from what I saw, the student spend only 3 months in the London campus doing just their specialization, so I don't know if this is really counting as a UK MSc.

PS.I am referring to the Marketing and Digital Media MSc of ESCP

Indeed the ESCP program and modules seem very interesting. However I am still questioning the possibility of entering the consulting industry, since for example it's only the 10% of the '15 class vs. the 20% of ESADE.

Apart from that, from what I saw, the student spend only 3 months in the London campus doing just their specialization, so I don't know if this is really counting as a UK MSc.

PS.I am referring to the Marketing and Digital Media MSc of ESCP
quote
Duncan

Indeed, if you speak Spanish and want to enter the consulting industry in Spain, then ESADE is a better choice. The ESCP courses in London (For example http://www.escpeurope.eu/escp-europe-programmes/masters-full-time/communication-creativity-marketing-and-sales-full-time-specialized-masters-postgraduate-degrees-escp-europe-business-school/master-in-marketing-creativity/what-you-study-msc-in-marketing-creativity-escp-europe/) will be better for work in the UK, and the top UK schools (LBS, Imperial, Warwick, Cranfield, Lancaster etc) are better skill.

Indeed, if you speak Spanish and want to enter the consulting industry in Spain, then ESADE is a better choice. The ESCP courses in London (For example http://www.escpeurope.eu/escp-europe-programmes/masters-full-time/communication-creativity-marketing-and-sales-full-time-specialized-masters-postgraduate-degrees-escp-europe-business-school/master-in-marketing-creativity/what-you-study-msc-in-marketing-creativity-escp-europe/) will be better for work in the UK, and the top UK schools (LBS, Imperial, Warwick, Cranfield, Lancaster etc) are better skill.
quote
Steph111

I do not speak any Spanish unfortunately. I know Italian in a basic B1 level but again I don't consider it helpful for job placement in Italy (if I choose Bocconi)

I am coming from a humanities background so I want to make sure that the school I choose will really help me to land a job in consulting.

So from what I understood, you'd suggest the Marketing&Creativity MSc than the Marketing and Digital Media from ESCP, and in general all the other UK schools than the strongest brand names (+internanional exposure,employability,salaries) of ESADE and Bocconi?

I do not speak any Spanish unfortunately. I know Italian in a basic B1 level but again I don't consider it helpful for job placement in Italy (if I choose Bocconi)

I am coming from a humanities background so I want to make sure that the school I choose will really help me to land a job in consulting.

So from what I understood, you'd suggest the Marketing&Creativity MSc than the Marketing and Digital Media from ESCP, and in general all the other UK schools than the strongest brand names (+internanional exposure,employability,salaries) of ESADE and Bocconi?
quote
Duncan

Indeed. Europe has a profoundly national labour market. ESADE and Bocconi are great schools, but to work in the UK you'll need careers services here and a good alumni network. ESADE and Bocconi have excellent career services, but that is because they are leading schools in less competitive markets, and have international students who either have language skills or don't want to stay in the country. The UK is harder, so you need schools with great MSc careers support like ESCP Europe, LBS, Imperial, Lancaster, Warwick (even Cass or Leeds, at a stretch). if I was you, I would really focus on ESCP, LBS and Imperial even if that meant taking a MiM.

Indeed. Europe has a profoundly national labour market. ESADE and Bocconi are great schools, but to work in the UK you'll need careers services here and a good alumni network. ESADE and Bocconi have excellent career services, but that is because they are leading schools in less competitive markets, and have international students who either have language skills or don't want to stay in the country. The UK is harder, so you need schools with great MSc careers support like ESCP Europe, LBS, Imperial, Lancaster, Warwick (even Cass or Leeds, at a stretch). if I was you, I would really focus on ESCP, LBS and Imperial even if that meant taking a MiM.
quote
Steph111

But what about the double degree programs that ESADE/Bocconi offer or even semesters abroad? Especially Bocconi offers a ton of these!

But what about the double degree programs that ESADE/Bocconi offer or even semesters abroad? Especially Bocconi offers a ton of these!
quote
Duncan

Do they have UK double degrees?

Do they have UK double degrees?
quote
Steph111

Mm not really..Bocconi offers some exchange programs with Lancaster for example.

However,as I'm searching more and more about the ESCP Marketing and Creativity master, I see that it really focuses on the creativity part, with lots of seminars around film or theatre etc. Also apparently GMAT or IELTS is not even mandatory..they require to visit the London campus to take their own admission and language test, which to be honest I find a bit weird. And on top of that, I did't seem to find any salary or employability statistics provided, in contrast with all their other programs. Their recruiters include big luxury brands, but nothing really on the consulting industry.. All these make me a bit hesitant

Mm not really..Bocconi offers some exchange programs with Lancaster for example.

However,as I'm searching more and more about the ESCP Marketing and Creativity master, I see that it really focuses on the creativity part, with lots of seminars around film or theatre etc. Also apparently GMAT or IELTS is not even mandatory..they require to visit the London campus to take their own admission and language test, which to be honest I find a bit weird. And on top of that, I did't seem to find any salary or employability statistics provided, in contrast with all their other programs. Their recruiters include big luxury brands, but nothing really on the consulting industry.. All these make me a bit hesitant
quote
Duncan

ESADE and Bocconi will not give you access to the UK employers you want. The best programmes for you will probably be those with a strategic marketing consulting approach (Birmingham, Cass, Imperial, Warwick), despite your interest in digital.

ESADE and Bocconi will not give you access to the UK employers you want. The best programmes for you will probably be those with a strategic marketing consulting approach (Birmingham, Cass, Imperial, Warwick), despite your interest in digital.
quote

Reply to Post

Related Business Schools

Barcelona, Spain 51 Followers 248 Discussions
Milan, Italy 70 Followers 212 Discussions