This is my first post here, and I would appreciate your opinions on what I plan to do, and some advise.
I have 3 years work experience within luxury goods (fragrances) in the UK, including experience working for a LVMH brand, and I currently work for Prada, which a retail role. I would like to move into luxury brand management, i.e deal with marketing aspects of the brand, PR, events etc. My experience so far is retail based and I am dying to move into the marketing side of things. I do have some marksting experience working for a luxury brand, that is e-commerce bases only, but that was a start-up and from there I moved into traditional retail. However, I would like to keep my options open, and not limit myself and prospects later on. I have thought about going into Luxury buying, too, but marketing is ultimately where I want to be. My experience also is more beauty based and I want to keep my options open for other job opportunities too, such as fashion marketing etc, and no just skincare or perfumes.
I am based in the UK, and there aren't many choices when it comes to luxury brand marketing or management programs. Question is this, should I stay in the UK and do a generic international marketing and/or business course, either MBA or Msc (im more inclined to do an MSc than an MBA), or should I go to EU and do a more specialised luxury brand management / marketing course? Whether it's an MBA or not doesn't concern me, however, I would not like it to interfere with my job. My employer is aware that I plan to study and they may be willing to give me one years sabbatical or flexible working options to do this, or if I find a program that fits around work, that would be even better. For this reason, the likes of ESSEC and SDA Bocconi are not really options, because
1. Their programs are revolved around travelling to other countries and doing semesters in various parts of the world. I can't do that for various reasons (family) and plus I don't think there is a need to have to take classes in places like India or China, as it won't be beneficial to my career plan.
2. The cost of this worldwide galavanting is not something I would consider, on top of the extortionate fees.
Programs in places like France, such as Skema's luxury program, as well as Emloyon's Luxury programs seems appealing and there is no galavanting to other countries required to complete the program. Which of these two is the better option, in terms of the reputation and the programs?
EU wise, I have also seen:
1. Sup De Lux
2. Paris Business School
3. University of Monoco
4. EIML MBA program
5. Domus Academy (Italy)
6. IFA Paris
7. INSEEC - Paris campus
There are a few other Italy based programs that seem sketchy in terms of not much info online available. Any comments in terms of reputation/standing etc of these above institutions and their luxury programs?
I have also seen NEOMA joint program with MIP Politecnico in Milan, but the course itself doesn't cover what I am looking for, plus I am not sure how having a degree in luxury program, from a politics school (Milan) would rate with emoloyers. The program isn't exciting enough to consider. I have found that those that seem to not have much of a reputation or 'standing' etc, have really good courses and cover all topics I am interested in. This is the case with the likes of EIML and Sup De Lux. Bit of a dilemma. Alumni and careers network is also very important to me.
Cost is an issue, of course, in the UK, I can easily do a generic marketing or international business and marketing program, that has modules concerning luxury, and using the postgraduate loan, it would help me significantly with the costs, plus there would be no need to have to go through the hassles of studying in EU (accomodation costs etc) ... I also have a house in the UK I have to maintain, so cost and availability of scholarships in EU is important.
My plan is to find work in Dubai, within the luxury sector (we plan to move there), so if a program or institution can provide links and opportunities in the UAE, that would be a deciding factor. Bocconi, I think provides a semester or something in UAE, which is useful, but it also includes the need to travel to China and India I think, which is a waste of money and time as far as I am concerned, as those markets are not what I am interested in. If there was a program that includes only a semester or time period in the middle east, that would be something I would definitely look into.
With thanks! :)
[Edited by LuxuryChic on May 14, 2018]