I have a fascinating exchange of emails with the business school linked to an ancient European university (the oldest - Bologna) today. They have a range of executive and online masters delivered by a business school which is was founded by some commercial partners together with the university but organizationally separate (like BMW own Mini, but a Mini is not a BMW).
The schools' executive masters are non-degree programs without academic credits (ECTS) and for which a diploma is issued by Bologna Business School that is not a state-recognised degree. For example, their Hybrid MBA is a non-degree program so, consequently, it is not a Laurea Magistrale which employers would easily understand.
This approach of awarding either traditional degrees or non-degree diplomas with degree nomenclature, common to some other schools in mainland Europe, is very hard to navigate. I imagine that even many students inside the course might not even have worked out that this 'masters' is not a real degree. Applicants need to really ask what the legal status is of the degree!
One heavy-handed tip: you can even ask for a photo of the diploma so they can compare it to what 'real' degrees from the university look like. On this page, for example, the first certificate is from Alma (the prior name of BBS) and the second is from the University itself. Clearly, very different diplomas. https://www.strategiapmi.it/gianluca-celli-certificazioni/
[Edited by Duncan on Dec 09, 2021]