MBA video essays are increasingly popular, and they give admissions committees a different way to engage with potential applicants. When you apply to an MBA program, you might be required to submit a video instead of a traditional written essay. The specific video essay requirements will vary by school, but these tips can help you to create a quality video for your MBA application.
Consider why video essays are valuable
Understanding why schools use video essays can help you to deliver the content that the admissions committee wants to see. Oren Margolis, a former Senior Associate Director of MBA Admissions at NYU Stern, is currently an MBA admissions consultant and founder of Pinetree & Palm Consulting. He explains that video essays allow applicants to show a level of dimensionality that can’t be conveyed with a written essay.
“By viewing a candidate on video, admissions committees are able to get a feel for their ability to articulate themselves, their goals, and their values,” he explains. He notes that a video can also give the committee a sense about your professional polish, your English language skills, and your ability to think on your feet.
Set yourself up for success
Maria Wich-Vila, an expert MBA admissions consultant and founder of ApplicantLab, recommends that applicants spend some time perfecting their video setup. She notes that it’s best to have a lamp or light source directly in front of you. It’s also essential to avoid having any light source, like a window, behind you, which can create strong shadows.
“Don’t forget that sound quality is very important,” says Wich-Vila. “Use a microphone!” Using a microphone can also help reduce background noise.
Additionally, use the rule of thirds to position yourself on camera. Your eyes should be about a third of the way down the screen, and your body should be cantered from left to right.
You’ll also need to carefully choose your outfit. “It’s always better to overdress, versus underdress,” Margolis cautions. “I recommend business attire, even if it feels a little strange to put on a full suit while sitting at home.”
Prepare your responses
While recording your video, you may have to respond to unexpected or spontaneous questions. Resist the temptation to memorize answers to questions, since these answers can feel robotic. Instead, Wich-Vila recommends you familiarize yourself with the types of questions the school may ask. “Prepare “Swiss Army knife stories” that have different angles that you can pull out or utilize to answer many different possible questions.”
For example, you could use a Swiss Army knife story about your leadership experience to answer questions like “When were you a leader?” or “When were you on a team that wasn’t working together well?” or “Talk about a time that you failed.”
Practice your video
Wich-Vila encourages applicants to practice their videos to get a sense of the timing involved. You can do this using your webcam or the camera on your phone, as well as a timer. “Think for 30 seconds, then give your answer for 90 seconds is a very unnatural way to speak,” she explains. “First practice just saying something, anything, for exactly 90 seconds, or however long the answer is,” she says. From there, you can start practicing using question banks; read the question, think about your response, and then deliver your response in the allotted time.
While it’s important to get comfortable with the video essay format, Wich-Vila cautions again against over-preparing to the point where you’re starting to memorize answers. “Think likability over accuracy,” she says. “That is, I’d rather watch an answer from someone who is warm and friendly, even if they make some mistakes, versus a “perfect” answer from someone who sounds like a robot.”
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