The UK's Salford Business School, as part of a consortium of European universities, will launch a new Massive Open Online Course (MOOC) focused on digital and social media marketing.
The new MOOC is called "Digital and Social Media Marketing," and will take six weeks to complete. The course will help participants analyse, plan, execute and evaluate digital marketing activities. It's designed for organizations who want to establish (or improve) their digital and social media strategies, as well as simply anybody who is interested in digital and social media marketing.
The course will cover a range of important topics in the space, including search engine optimization (SEO), social media optimization, and affiliate marketing, among others.
"Digital and Social Media Marketing" will begin on the learning platform Iversity beginning on September 28. Participants should budget around four to six hours per week to work on the course.
For more information, please see the Salford Business School news release announcing the launch of the new MOOC.
Photo: "Maxwell Building, Salford University" by Ian Roberts / Creative Commons (cropped and rotated)