Hi,
I have a 10 years expirience in commercial real estate working for a retail company (leasing manager role).
Recently, I took over Directors position in Expansion Department. It is crucial for me to get more knowledge in Omnichannel - combination of online and offline retail. This is not 100% of what I do daily but will give me an added value from my employer perspective. It is also still a hot topic in retail which I want to pursuit.
Do you know any MBA programmes in this field anywhere in Europe (including UK)?
Thanks!
Omnichannel MBA programme | Europe/UK
Posted Apr 04, 2023 11:27
I have a 10 years expirience in commercial real estate working for a retail company (leasing manager role).
Recently, I took over Directors position in Expansion Department. It is crucial for me to get more knowledge in Omnichannel - combination of online and offline retail. This is not 100% of what I do daily but will give me an added value from my employer perspective. It is also still a hot topic in retail which I want to pursuit.
Do you know any MBA programmes in this field anywhere in Europe (including UK)?
Thanks!
Posted Apr 04, 2023 17:14
There are two limitations. First, the MBA is a general management degree in Europe unlike (for example) India where it tends to be a specialization degree. Second, the MBA in Europe tends to be the equivalent of one year full-time, unlike the USA or India where it is two years, which means it tends to focus on the core courses and have fewer specialization electives.
In practice, a European master's that does deeply into omnichannel will be a specialised MSc in marketing, retail or ecommerce.
Posted Apr 04, 2023 17:19
A great example: https://www.bath.ac.uk/courses/postgraduate-2023/taught-postgraduate-courses/msc-strategic-retailing/
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