Hi,

I’m planning to apply for the 2025 intake for an MBA in a German-speaking country, ideally Germany or Switzerland. My background is in marketing and product launches, and I’d like to transition into a role in product or strategy within the country where I study. My goal is to further my education while adapting to the local culture and business environment.

I currently hold a B1 German certificate and have taken lessons for B2 and C1, though I haven't tested my level recently. Since I haven’t used the language much, I know I’ll need a refresher and am willing to take an intensive course to improve. I also hold a business-related degree from a Russell Group university and have built a successful career in the UK, working with well-known companies and receiving several promotions. However, I’m seeking a change in work culture and environment, which I believe would better suit my personality.

As an Eastern European woman with experience in male-dominated industries, I understand that I may be eligible for certain scholarships or financial aid. Some schools have already offered GMAT waivers due to my past achievements, but I’m preparing to take the exam in December or January regardless.

My top schools are Mannheim, IMD (though I'm unsure about it due to the January start date and the fact that it's outside the German-speaking region), and St. Gallen. I had considered WHU for a while but was advised that state schools might be more highly regarded by some employers. I’m not interested in programs that don’t take place primarily in Germany or Switzerland, such as ESCP.

In addition to checking rankings like the FT rankings, I'm unsure how to identify other strong, reputable schools in Germany, particularly affordable ones. Any recommendations for well-regarded programs I should consider?

Thank you in advance!

You've clearly put a lot of thought into this already, which is great. Let me offer some advice and suggestions based on what you've shared:

1. Career Goals: Your goal of transitioning into product or strategy roles in Germany/Switzerland is clear and achievable with an MBA. Having a specific target like this is excellent - it will help you focus your school search and application strategy.

2. Language Skills: Your B1 German with some B2/C1 exposure is a good foundation. Taking an intensive course before starting your MBA would be wise. Some German MBA programs require B2 level (not the top ones, but the state schools that target the mainstream labour market) so aim for that at minimum.

3. School Selection:

- Mannheim Business School is an excellent choice. It's highly regarded in Germany and has strong placement in the types of roles you're targeting.

- IMD is world-class, but as you noted, it's not in a German-speaking region. If your primary goal is to work in Germany, a German school may serve you better.

- University of St. Gallen is also a top choice, especially if you're open to Switzerland. Its reputation in the German-speaking business world is stellar.

- WHU Otto Beisheim is actually very well-regarded by employers, especially in consulting and tech. Don't discount it based on it not being a state school.

- Other schools to consider, especially German-language programmes focussing on marketing or product innovation:
- TUM School of Management in Munich
- Frankfurt School of Finance and Management
- HHL Leipzig Graduate School of Management
- ESMT Berlin

4. Affordability: German state universities often offer more affordable MBA or MSc programs compared to private schools. Look into:
- University of Cologne
- Technical University of Munich
- Ludwig Maximilian University of Munich

5. Scholarships: Many schools offer scholarships for women in business or Eastern European applicants. Research each school's offerings carefully.

6. GMAT: Even with waivers offered, taking the GMAT can strengthen your application and potentially open up more scholarship opportunities.

7. Cultural Fit: Your desire for a change in work culture is valid. Research the business cultures in different German regions to find the best fit for you. There's a big difference between north, south and east Germany.

Remember, the "best" school is the one that aligns most closely with your career goals, offers strong placement in your target industries/roles, and fits your personal preferences and financial situation.

I'd recommend reaching out to alumni from these programs who have transitioned into product or strategy roles. Their insights could be invaluable in your decision-making process.