The University of Pennsylvania's Wharton School has announced that it will launch a specialization in Business Analytics on Coursera.
The new specialization has been designed to help students understand how to use data to make business decisions in a variety of functional areas. It will include MOOCs (Massive Open Online Courses) in the following areas:
- Customer Analytics, which covers customer behavior topics such as descriptive analytics, predictive analytics, and prescriptive analytics.
- Operations Analytics, which will go into how data can be used to more effectively match supply with demand.
- People Analytics, covering the role of analytics in recruiting, performance evaluation, leadership, hiring and promotion, job and team design, and compensation.
- Accounting Analytics, which explores how financial statement data and non-financial metrics can be linked to financial performance.
The specialization will also include a capstone course project, which will delve into a real business challenge faced by Yahoo!, the global technology company.
The first MOOC is scheduled to start on September 15.
For more information, please see Wharton's news release announcing the launch of the Business Analytics specialization.
Image: "Huntsman Hall at the University of Pennsylvania" / Public Domain