London Business School Launches Free Online Course in Brand Strategy

New MOOC will debut on Coursera in October

London Business School (LBS) has announced that it will launch a MOOC—massive open online course—in Brand Strategy on Coursera beginning next month.

The new MOOC will tackle brand strategy and demonstrate how the world's most successful brands work. The course will explore brand-building in a variety of business areas, including organizationally and human resources. It will also cover multi-brand companies, brand health, and brand value.

The overall theme of the course is that brands are no longer just visual identities and promises to customers, but have evolved to be customer experiences delivered throughout the entire organization.

LBS' new MOOC will take five weeks to complete. During each week participants will explore different aspects of brand management, from brand purpose and experience to brand metrics and returns. Each module will include about one hour of video lectures, plus some practical exercises. Coursera estimates that participants should expect to spend between two and three hours on the course.

The course is designed for both marketing and non-marketing professionals, particularly human resources professionals, but also those working other business areas who need to understand their critical role in delivering on the brand promise.

LBS' Brand Strategy MOOC will begin on October 7.

For more information, please see the LBS news release announcing the new MOOC in Brand Strategy.

Comments


Related Business Schools

London, United Kingdom 137 Followers 423 Discussions

More MBA News

Feb 13, 2020

AACSB Accreditation Awarded to 12 Business Schools

Feb 13, 2020

More MBA News

MBA Articles

How to Master an MBA Personal Statement

Feb 12, 2020

Putting in the right amount of effort is critical to securing a business school place

Why MBA Students are Hungry for Courses on Food and Wine

Feb 04, 2020

A growing crop of future business leaders want to put their commercial minds to work developing sustainable production techniques that do not cost the earth

UK Business Schools Bullish On Future After Brexit

Jan 28, 2020

With a more liberal visa regime coming into force, UK schools have many reasons to be cheerful heading into 2020

More Articles

Related Top 10 Lists

More Top 10 Lists