GLP Open Day - "Managerial Marketing"
May 13, 2017 13:30 540
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” - Peter Drucker
The Global Leader Program at NUCB gives students a good sense of the connection between branding strategy, corporate strategy and market opportunities in a marketing context.