Marina Heck
São Paulo’s Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV-EAESP) is one of five business schools in the OneMBA consortium. The OneMBA is an Executive MBA program where students attend classes and residencies on four different continents. Marina Heck, FGV-EAESP professor and OneMBA associate dean, explains the growing interest in emerging economies like her native Brazil.
How much of the OneMBA program is focused on acquainting students with emerging economies?
The program started with the idea of allowing international students to exchange their better practices. This client has been changing a lot recently, because interest in going abroad – specifically going to the United States or Europe – has decreased. We have been getting more calls from people interested in learning the Brazilian way, because they are interested in Brazil or other emerging economies.
And in Europe, we don’t just go to Rotterdam (where Erasmus RSM is located) for the residency; we go to Rotterdam AND Istanbul, because we think that Turkey is an exceptional example of a country that wants to be in Europe, isn’t yet, but is almost there. There are all these challenges that Turkey is facing that is very interesting to study from the business point of view.
When we go to Asia, we also spend a few days in India. We don’t have a member of the consortium in India, but we have a partner school that hosts a three-day residency there.