Well, you can’t knock ’em for lack of ambition. Founded by 25 German corporations in 2002, the European School of Management and Technology (ESMT) wants to be the “INSEAD in Germany,” and they want to get there fast. We asked ESMT MBA Director Francis Bidault about the school’s plans and the German MBA market.
Francis Bidault (Photo: ESMT)
How would you assess the German MBA market right now?
There are lots of programs that are called MBA. The vast majority are either in German or bilingual. But only a handful are in English, and can really claim to be international. I could mention 10 or 15 names, and when we look at those programs that market themselves internationally – we are talking about 10 or 12, not more.
There are some quite good ones, but they are not yet in the rankings. I’d mention Mannheim, Koblenz (WHU), once in a while you see GISMA or Leipzig, and of course, ESMT. Those are the main names, but of course there are many more.